Mexican Politics A Mexican Political Party - 960 Words

Mexican Lives The P.R.I. is a Mexican political party. P.R.I. stands for Partido Revolucionario Institucional. Its goal was to change Mexican politics and make society more equitable. Once the P.R.I. was elected, the government changed rapidly. Because of these rapid changes, there was a lot of uncertainty among the Mexican people. Everybody was in search of a paramount person to help them fight for their own personal causes. While the P.R.I. may have achieved its goal of revolutionizing Mexico, it made the Mexican people very dubious of the government, by instilling in them, a lack of trust in the government for not disclosing all of the information it should have, a feeling of not being able to have control in society and politics, and the fear of voter fraud and corruption. The government is the head of a country, and the inhabitants of that country should have the ability to trust their leaders. The people interviewed in this book come from a variety of backgrounds, yet each and every one of them had the same insecurities about the government. Lupe, a very poor woman lost all of her savings because her son was a target of police extortion (Hellman 211). Josefina Valenzuela, one of the people interviewed in the book was a woman who worked several jobs in order to support her daughter and mother and still live comfortably. She talked about how certain events like subway accidents are not published in the media because journalists are not allowed to write about themShow MoreRelatedLa Flor de Un Sexenio by Jennifer Rae Accettola: Article Analysis1389 Words   |  6 PagesSubject: Women’s Political Participation and Representation in Mexico Accettola, Jennifer Rae.La Flor De Un Sexenio: Women in Contemporary Mexican Politics. Tulane University, 1995. Print. Accettola’s analysis examines the place of Mexican women in Mexican Politics using case study related research, interviews and alternate literature. In the analysis Accettola uses a variation of 283 female politicians who have participated in Mexican government at elite levels and echelons; â€Å"just belowRead MoreMexican Policy Is Important Part That We Should Study About It844 Words   |  4 PagesMexican policy is an important part that we should study about it. From the Mexico just established, the system of polity of Mexico has changed 4 different politic system to adapt the epoch. The first system is the single-party state. French, English and Spanish used to invade the Mexico, than a group of people organized the public and expelled those country. After that, this group of people chose a person to be their leader and let him to control the whole country that is how the single-party appearedRead MoreEssay on Political Culture of Mexico1154 Words   |  5 PagesMexica n Political Culture As once put by Mexican Nobel laureate Octavio Paz, Mexico is a land of â€Å"super-imposed pasts† (McCormick, p.326). It continues to be and is seen as a melding pot of its European and Native American ideas about society, law and government. Its history has had a major influence on the political culture of Mexico, seen through years of revolution, violence and corruption. Mexico is a considered a new democracy, but there is a tension still seen between democracy and authoritarianismRead More Hispanic American Diversity Essay1324 Words   |  6 PagesPuerto Rican, Mexican, Dominican and Cuban. Included in the paper will be each group’s linguistic, social, economical, political, familial and religious ties or beliefs. Hispanic American Diversity Puerto Rican Puerto Rico’s linguistic background is strongly defined by Spanish and English. Most Puerto Ricans speak both languages fluently and use both in everyday life such as; work, travel and communication. Puerto Rico’s major political division is the Popular Democratic Party (PPD), whichRead More The Chicano Movement: Struggles, Goals, and Accomplishments Essay examples1537 Words   |  7 Pagesthey accomplish the objectives that the groups of people set out to achieve. The Mexican-American Civil Rights Movement, more commonly known as the Chicano Movement or El Movimiento, was one of the many movements in the United States that set out to obtain equality for Mexican-Americans (Herrera). At first, the movement had a weak start but eventually the movement gained momentum around the 1960’s (Herrera). Mexican-Americans, also known as Chicanos, began to organize in order to eliminate the socialRead MoreEssay on Mexicos Institutional Revolutionary Party (PRI)845 Words   |  4 Pagesyears that the Institutional Revolutionary Party (PRI) was in power, Mexico saw great political, social and economic upheaval. This can be seen in the evolution of the PRI party, whose reign ove r Mexican society came at the expense of true democracy. â€Å"A party designed for power, the PRIs mechanisms for success involved a combination of repressive measures. The party professed no specific ideology, enabling it to adapt to changing social, economic and political forces over time. It attached itself virtuallyRead More Hispanic American Diversity Essay1207 Words   |  5 PagesHispanic American Diversity Hispanic groups of all origins have a profound interest when relocating to the United States. Hispanic groups such as Mexican Americans, Puerto Ricans, Cuban Americans and Central and South Americans share the same common interest of prosperity and a future for their families. Language of these groups is commonly Spanish speaking and they relish with religion of the Roman Catholics and Protestant faith. The United States Census Bureau shows different percentagesRead MoreCultural Pluralism And Its Effects On American Culture1490 Words   |  6 Pages64 percent said they had Mexican heritage - almost 11 percent of the total population. As birthrates for Hispanics exceed those of Anglos, demographers estimate that by 2042 non-Hispanic whites will be a numerical minority in the United States. At the beginning of this century, there were twenty-one states where Hispanics were the largest ethnic minority. As a consequence, the nature of assimilation – historically a conflicting process for Southwestern Anglos and Mexican-Americans – is likely toRead MoreMexico s Current Political System1256 Words   |  6 PagesMexico’s official name is the United Mexican states. Mexico’s current political system derives from the Constitution of 1917, which arose from the Mexican Revolution. The Constitution captures the ideals of the Revolution and reflects three centuries of Spanish colonial rule. The Constitution protects the rights of workers, peasants, and organizations. It guarantees the right to have an eight-hour workday, rights for women and children workers, and rights for minimum wage being sufficient enoughRead MorePolitical Relations Between The United States And Politics1328 Words   |  6 Pagesthus be affected by institutions in two different countries. In this essay I will talk about the political institution in both countries. I will start by explaining politics in the United States and lead into how politics in Mexico function. Afterwards, I will compare both political institutions and draw from my own experiences to explain any differences between the two. The United States political system functions under a system of checks and balances. Our government is divided up into three branches:

Do You Like Surprises Why Free Essays

To be surprised is for the flow of life to reach you personally, to be a participant in the unpredictability of life, for better or for worse. To never be surprised is to live an incredibly sheltered life, or to be completely insensitive to the ebb and flow of live around you. I often like to be surprise even from the childhood. We will write a custom essay sample on Do You Like Surprises ? Why? or any similar topic only for you Order Now My surprises come just on holidays such as St. Nicholas or Santa Claus. I remember when my parents tried for years to make for us my holiday surprises, like putting at foot tree or in boots various gifts that always surprises me with joy. Lately, when I got married my husband was the one who started to make for me different surprises, surprised me with things material or spiritual. I remember with nostalgia, when I was kid looking forward to the winter holidays? to receive gifts. I have long believed in Santa Claus a holiday and in holy Romanian Orthodox calendar, where it comes my name â€Å"Nicoleta†. I love more than Santa Claus because my mom always surprises me with gifts twice. Once she put it in my shoes toy, candy, and later surprised me with cake, cookies, and we celebrate a birthday with neighbor’s children or from school that were my guest’s surprise. Nowadays, although I grew up with my mother surprised with call or gifts when we are closed. My husband the second person in my life who conquered surprises me is my husband. He fell in love with me since the first moment of surprise. We have met on the Internet, and the first surprise that I did it after two months of online conversation was coming to Romania to see me. Of course, he came laden with gifts for the whole family, although we do not knew very well. I thought he was a nice gesture and I took it as a charity. Another surprise was when he comeback next time with Engagement ring and he asked me to be his wife. However, after that come more, and more surprises from his part and my life became changes. In conclusion, I like to make surprises as well as to accept them, How to cite Do You Like Surprises ? Why?, Essay examples

Healthy life free essay sample

Issues related to healthy lifestyles often spoken of by all levels of society . Practice a healthy lifestyle will allow a person to live a healthy long life. Many of the views associated with a healthy lifestyle, but it is not appropriate that we take for granted about this healthy lifestyle . 1 . Caring for Daily Nutrition ( menjaga keseimbangan makanan) Among healthy lifestyle is keeping our daily diet . Therefore, we should adopt a balanced diet . Balanced diet allows our bodies healthy and not overweight. Poor diet causes our body to get a variety of diseases such as hypertension , heart disease and diabetes. 2 . Exercise or Play ( bersenam atau beriadah) In addition, we also must diligently work or play. By doing physical activity , the heart will be healthy and strong. Toxic waste in the body will come out through our sweat during exercise . Exercise we are doing will allow the blood to flow properly and strengthen the muscles of the body . We will write a custom essay sample on Healthy life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3 . Environmental Cleanliness and Environment Home Practice a healthy lifestyle is keeping the house clean next and the environment. Places that allow mosquitoes to breed must be eliminated. All refuse shall be dubuang to Famous Spots: Yoy reserved . Do not throw garbage into the river or dibaar outdoors because it can cause environmental pollution . 4 . Health Inspection (pemeriksaan kesihatan) In addition, we need to make health checks. Health checks can be made public or private hospital . By knowing our health , we can already taken measures to ensure our health continues to be in good keaaan . Checks can be made two one-year time . 5 . Avoid Doing Affect Health We must also avoid actions that could affect health. Among the things that can affect health is cigarette smoking , alcohol and drugs. The habit of smoking cigarettes can cause a lung disease and heart disease. While drug addiction can lead to social and community causes disease , an obstacle to the progress and development of the country , so let us increase our awareness and understanding of the dangers of drugs , and trying to control and prevent the occurrence of these adverse events . In conclusion , there are some practices that we need to do to enable us to live a healthy life . Practice a healthy lifestyle should be nurtured since we were little where parents and family members to play their role in a healthy lifestyle . So prevention is better than cure.

Instruments to encourage or discourage FDI and their implications for international business.

Economic hardships like the recent economic meltdown, call for ways of jump starting different areas or aspects of a countries economy. It is for this reason that many countries have in the recent past designed packages to help breathe life into an otherwise failing economy. Foreign direct investment comes in handy to support government efforts at growing an economy. Ireland is a good example of a country that benefited immensely from FDI. From the brink of bankruptcy, FDI enabled it to transform its economy into a very promising one.Advertising We will write a custom essay sample on Instruments to encourage or discourage FDI and their implications for international business. specifically for you for only $16.05 $11/page Learn More FDI becomes necessary because many governments especially in the developing and third worlds cannot afford the kind of capital necessary for setting up of industrial facilities or singly rolling out infrastructural projects li ke airports development. Convincing foreign investors to invest in a country is not easy. It is for this reason that governments engage public relations firms and carry out fully fledged marketing campaigns. The aim of such campaigns is to help potential investors realize the investment potential in given countries. To effectively campaign and create awareness about investment opportunities, many countries have well organized agencies that promote investment. IDA in Ireland has been very instrumental in helping attract FDI through its promotional programs. Foreign investors are not philanthropists; therefore, they do not invest where they do not foresee awesome returns or profits. Therefore, to discourage or encourage FDI, a government has to look into the attractiveness of its economy and play around with its control on industries in the economy. Some of the control measures a country can manipulate include taxes, licensing, laws regarding partnerships with foreigners, risk securit y etc. By manipulating such measures, a country encourages international trading or discourages the same completely. One factor that largely attracts foreign direct investment is availability of natural resources. However, availability of resources alone is not enough; government policies on resource management either attract or discourage investors. Much foreign direct investment goes into the oil well in the Arab world. However, some oil rich countries have over time attracted more FDI than others. For example, for a long time, UAE has been the centre of the Arab world; attracting the bulk of FDI. However, in the recent past, small countries like Qatar have become the centre of focus. The countries attract FDI because they have natural resources (oil) but, most importantly, they have instituted friendly government control or policies with regard to the resources. When a country with resources applies anti-FDI policies, it affects growth of international trade.Advertising Look ing for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another factor that a government has to look into to attract foreign direct investment is the infrastructure. Depending on infrastructural developments, a government indirectly controls what sectors are invested into. Investors only go into a country where operation costs allow for a handsome return on investment. Therefore, when a country improves its airports, road transport and has good water access (ports), it is more likely to attract higher FDI than another with poor roads or one that is landlocked. Privatization policies also attract or discourage FDI. In the recent past, due to the structural adjustment programs demanded of Africa by the IMF, most national companies were privatized. A consistent privatization policy often attracts foreign investors. For instance, most telecommunication companies in Africa are owned in part by foreign investors. Taking Ken ya as an example, Vodafone from the UK has a majority stake in Safaricom a leading telecommunication company. Privatization and participation of foreign investors helps integrate small economies into the international business. This essay on Instruments to encourage or discourage FDI and their implications for international business. was written and submitted by user Raven O. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Part-Time Job Can Strengthen Your College Application

Part-Time Job Can Strengthen Your College Application When you need to work after school and on weekends, it can be impossible to be involved in many extracurricular activities. Being part of a sports team, marching band, or theater cast simply wont be options for you. The reality for many students is that earning money to support their family or save for college is far more necessary than joining chess club or the swim team. But how does holding a job affect your college applications? After all, selective colleges with holistic admissions are looking for students who have meaningful extracurricular involvement. Thus, students who have to work would seem to be at a significant disadvantage in the college admissions process. The good news is that colleges recognize the importance of having a job. Moreover, they value the personal growth that comes along with work experience. Learn more below. Why Colleges Like Students With Work Experience It can be tempting to wonder how someone who works 15 hours a week at the local department store can measure up to someone who stars on the varsity soccer team or took a leading role in the schools annual theater production. Colleges do, of course, want to enroll athletes, actors, and musicians. But they also want to enroll students who have been good employees. The admissions staff wants to admit a group of students with diverse interests and backgrounds, and work experience is one piece of that equation. Even if your work isnt in any way academic or intellectually challenging, it has a lot of value. Heres why your job looks good on your college application: High school students who successfully hold down a job for a significant period of time have proven that they can manage their time effectively. Its not easy to do well in school while devoting significant hours to work, and effective time management is one of the most important skills that will lead to college success.Students who have jobs have learned to work as part of a team. You cant be selfish as an employee, for success depends upon working well with your colleagues. These collaborative skills translate directly to college success: youll be well prepared to negotiate issues with your roommate, work on group projects, and recognize how your own actions impact others.If youre working to save money for college, youll be highly invested (literally) in your college education. The fact that your hard-earned dollars are going towards your education tells the admissions folks that you are fully committed to your education. College isnt a gift that has been handed to you; rather, it is something that you have worked hard to make happen. That kind of commitment has real value for the college in terms of retention rates, graduation rates, and overall student success. Even a miserable job flipping burgers or washing dishes has value on your application. Youve learned to be responsible, to serve others before yourself, and to make sacrifices to meet your long-term goals. Work experience and maturity tend to go hand-in-hand.Finally, you have a perspective that many college applicants lack. You have experienced first-hand the type of work that millions of people do without a college degree. So unless you were lucky enough to get an intellectually challenging job as a high school student, youll have additional motivation to succeed in college and move on to work that is more personally satisfying. Are Some Jobs Better than Others for College Admissions? Any job - including those at Burger King and the local grocery store - are a plus on your college application. As outlined above, your work experience says a lot about your discipline and potential for college success. That said, some work experiences come with additional benefits. Consider the following: Jobs that provide leadership experience. Colleges want to enroll future leaders, and your job can help show your potential on this front. It often isnt possible for a part-time 18-year-old to be a manager, but some jobs such as being a lifeguard, camp counselor, or academic tutor are leadership positions by definition. In other types of jobs, you might be able to ask your supervisor for leadership opportunities. For example, you might be able to help train new employees or help the company with outreach in the community.Jobs that show  your entrepreneurial ability. Its also impressive if youre entrepreneurial and started your own small business whether making jewelry or mowing lawns. Entrepreneurs tend to be creative and self-motivated, qualities that make for excellent college students.Jobs that provide field-specific experience.  If you have a strong sense of what you want to study - whether it be medicine, business, chemistry, art, English, or any other major - work experien ce in that field will play well with the admissions folks. As an example, a lot of students want to go into medicine because of the attractive salary, not because of any love of the sciences or the profession. An applicant who has actually worked in a hospital and gained first-hand experience will be a much more informed and compelling applicant. Similarly, a future computer science major who has worked in tech support will be able to craft a  well-informed and convincing application. Internships. As a high school student with a thin resumà © and no relevant work experience, you may find it impossible to get a job in your area of study. An internship, however, may be a an option. Many internships are unpaid, but they are nevertheless valuable. Those hours you spend working at a publishing house, law firm, or chemistry lab can open doors to future opportunities, and they give you first-hand knowledge of an academic field (something that most college applicants wont have). If unpaid work isnt an option for you, try a compromise: 10 hours a week in a paid job and 5 hours a week as an intern. Is It Okay to Have No Extracurricular Activities? If youre filling out the Common Application, the good news is that work (paid) and internship are both categories listed under activities. Thus, working a job means your extracurricular activity section on the application wont be blank. For other schools, however, you may find that extracurricular activities and work experiences are entirely separate sections of the application. The reality is that even if you have a job, you probably also have extracurricular activities. If you think about the wide range of activities that count as extracurricular, youll probably discover that you have several items you can list in that section of the application. Its also important to realize that your inability to participate in after-school activities doesnt preclude you from extracurricular involvement. Many activities - band, student government, National Honor Society - take place largely during the school day. Others, such as involvement at church or summer volunteer work, can often be scheduled around work commitments. A Final Word About Work and College Applications Holding a job doesnt have to weaken your college application. In fact, you can leverage your work experience to strengthen your application. Experiences at work can provide excellent material for your college application essay, and if youve maintained a strong academic record, colleges will be impressed by the discipline required to balance work and school. You should still try to have other extracurricular activities, but there is nothing wrong with using your job to demonstrate that you are a well-rounded, mature, and responsible applicant.

7 negotiation tips for Millennials

7 negotiation tips for Millennials When you’re just starting out, negotiating may seem like some far-off point in your career: something you’ll do in your life eventually, like buy a minivan or start watching CBS procedural dramas. After all, you don’t have years of experience to use as leverage yet, right? Wrong! I don’t know how you feel about sensible family car choices, but negotiating in your work life is definitely something you should do now. There’s no magic rule that you must have a certain amount of experience or a particular level of work gravitas. And in fact, the more familiar you become with the process now, early in the game, the more potent your negotiation skills will be as you advance in your career.Why you should negotiateWhen employers make a job offer, they usually expect a little haggling these days. The offer may be at the lower end of a range for them, and why not? They have nothing to lose here: they have a good candidate on the line. If that person accepts t he offer straight away, they got a solid deal at the low end of the range. If that person negotiates up, the company is still likely within the scope of what they expected to pay. But it’s important to remember that you aren’t likely to lose much here either: as long as you negotiate reasonably and civilly, they’re probably not going to yank the job offer just because you tried to negotiate in the first place. And you do have the potential to make this sweet job offer even sweeter, either with more money or more perks.Negotiation also establishes a couple of things up front, before you even start the job: 1) that you’re a confident person who knows your worth; and 2) that you want to maximize your salary and benefits. The higher your starting salary is, the more you’ll be able to get when it comes to percentage-based raises and bonuses. Think of it as a professional investment that you can make now.When you should negotiateIt may be tempting to tal k about salary in a job interview, in a show of confidence- or even just curiosity to see if this job is going to be worth your while. Resist that urge. (And if the interviewer tries to sneak in their own stealth salary questions, here’s how to get around them.) Get past the application, the interview, the second interview, all of it†¦wait until you have a job offer in hand, with a salary attached as a starting point.Alternatively, you can negotiate when you already have a job, but feel ready for a raise or a promotion. Whatever the circumstance, it’s the same basic process: prepare, ask for what you want, and be ready for the back-and-forth.Tips for negotiatingLet’s look at some tips to help you build your negotiation skills and get ready to bargain with your employer. The more prep work you do now, the more ready you’ll be when it comes time- you don’t want to waste any time once you have that offer letter.1. Be prepared with an elevator pit ch.This is your headline, basically. Based on my previous experience managing social media, I was hoping to see a salary of $X. Your elevator pitch in this case summarizes why you’re worth the extra salary. I want and I need aren’t going to get you very far here- the employer isn’t concerned with what your preferences are. They want to make sure that you bring value in exchange for the extra salary bump or incentives added to your offer package. The more you emphasize those qualities in the negotiation process, the higher your chances of success.And this is especially important if you’re negotiating a raise at your existing job. The question of why is going to be one of the first you’ll need to tackle. Wanting a raise is all well and good (who doesn’t want one), but you need to show that you deserve it too.2. Be specific and realistic.This is where you should have a sense of what you’re worth. And I don’t mean that in a â€Å" my mom thinks I’m priceless† kind of way. I mean it in a â€Å"this is what people at my level in this field can make† kind of way. Once you know what you can reasonably expect, you can come up with specific dollar amounts as a counteroffer. Unrealistic counteroffers, just for the sake of seeing what you can get, are not likely to be met with success. Do your research- a search of similar positions on Glassdoor or Salary.com can often give you a good sense of what the market-level salary is for your new or current job. Use that knowledge to come up with a realistic range for your salary. It’s okay to reach a little in your counteroffer, but make sure it’s within a realistic range.3. Think outside the salary box.You know you can negotiate for more than just salary, right? When you get a job offer, you may also receive information on company policies, benefits, etc. Core benefits like insurance coverage and retirement savings plans may be set in stone , depending on your new company’s policies. However, you might be able to negotiate additional vacation or personal days, or work-from-home flex time. If the company seems pretty intractable on a salary bump, think about other ways you might be able to negotiate a more appealing package. But again, the key is being realistic. A junior employee is not likely to score an extra week of vacation up front, but if you think there’s wiggle room on time off, work that into your negotiation.4. Know what your limits are.Part of being realistic about your negotiation means having a dealbreaker in mind as well. It’s not defeatist to think about what could make you walk away from the negotiating table. You should decide ahead of time what your minimum is for this job. Maybe it’s the same salary as you make now. Or maybe you truly don’t want the job unless you can get a 2% raise over what you’re making now. Whatever the case may be, have that â€Å"last chance† number in mind before you get started. That way, if the negotiating drags on and you don’t see the company offering more than the bottom of your range, consider walking away and turning down the offer.5. Don’t panic.Once you’ve started negotiating, you may feel a little jumpy, like you overstepped your bounds. That can lead to accepting a counteroffer too quickly, just to get the process over with. If you’ve done your due diligence and have your range in mind, you know what you can realistically get. If the company indicates that they’re standing firm, then it’s time to accept (or reject) and move on.6. Keep it civil.A little confident swagger can be good when you’re negotiating. You know what’s not good? Threatening to take your ball and go home. It may seem like a baller move, but this is not the place to make ultimatums or threats. When you’re negotiating salary or a raise, both you and the company are d oing it in good faith, with the goal of finding an employment package that works for both parties. If you blatantly threaten to walk away if they don’t meet particular demands, then you just may find the job offer rescinded anyway. Or if you’re negotiating a raise and threaten to quit if you don’t get your way, you risk doing irreparable damage to your relationship with your boss and company. Always keep the tone civil and friendly, even when you’re making bold requests.7. Keep an eye on the clock.This isn’t necessarily a speed event, but you don’t want this to drag out. You want the job, and the company wants someone in the job as soon as possible. Try not to sit on any offer for more than a day without checking in with the company, or letting them know your decision timeline. When you get an offer, it’s fine to say, â€Å"I’d like to take a day to consider this offer. Is it okay if I get back to you on Wednesday?† Or à ¢â‚¬Å"I’m traveling this weekend. Okay if I let you know on Monday?† That way, the company knows you haven’t disappeared, and that you’re considering the next move.Negotiating is a process that you want to be familiar with as early in your career as possible. If you’re realistic and do your research, there’s no reason why you can’t be an advocate for your financial interests as a junior employee. Again, there’s no magic line where you can start negotiating, so why not now?

Sustainable Competitive Advantage Essay Example | Topics and Well Written Essays - 3000 words

Sustainable Competitive Advantage - Essay Example As the paper discusses  the concept of competitive advantage was first brought to the lime light by Porter. He mentioned in his book that competitive advantage can be attained by creating a unique differentiation and by achieving low cost of production. However, this theory has been revised by him and the concept of ‘Sustainable Competitive Advantage’ was introduced. He further mentioned that companies should follow either cost leadership or differentiation, and should not follow the middle path.  This essay stresses that  the resource availability is directly proportional to the organizational success, as high amount of resource can lead higher production volume. As a result, a company with higher amount of resources can easily meet the growing demands of the customers, compared to its rival thereby giving it a competitive advantage.  The resource heterogeneity or resource uniqueness is a major factor that gives firm a unique edge over its rivals. Thus if all th e existing firms possess the same resources, even in abundance, will not create competitive advantage for one firm. Thus competitive advantage cannot be same for all firms.  The uniqueness of a firm’s skills and resources is the primary factor responsible for development of the competitive advantage.  Organizational resources are valuable only when it has high demand in the industry, it is scarce and it is appropriate for the firms’ operational process.

Agency theory linked to management accounting Essay

Agency theory linked to management accounting - Essay Example The behavioural premise of the innovative financial-economic theory is based contradict to the thoughts of trustiness, faithfulness, loyalty, stewardship, and care for others that motivate the conventional principal-agent association. The conventional conception of agency is established on ethical measures. But the theory in the conventional sense is not possible as human beings are rational maximizers. Duska (1992) elucidates as: "To do something for another in a system geared to maximize self-interest is foolish. Such an answer, though, points out an inconsistency at the heart of the system, for a system that has rules requiring agents to look out for others while encouraging individuals to look out only for themselves, destroys the practice of looking out for others"Another point of view is that as individual rewards are openly connected to individual venture efficiency than collective rewards managers prefer individual motivation allocation (Hayes, 1976).Agency theory accepts tha t employees and employers have diverse ends, behave in a self-interested way, and are eager to presume altering points of risk. In this paper, a review of how incentive remuneration plans can help create a commonality of interest between the two groups is examined.The agency theory presumes that the agent and the principal are self-interested and try to make the most of their gains in their relationship. A simple instance is the case of a store manager who acts as an agent of the owner. The store manager desires for as much rewards for his work as possible that too for as little work as feasible. But at the same time the store owner would look for the manager to work the maximum for a very little pay as possible. This premise drops the themes of honesty and commitment from the agency association as their inappropriateness with the basic theory of balanced maximization. According to DeGeorge (1992) "The job of agency theory is to help devise techniques for describing the conflict inh erent in the principal-agent relationship and controlling the situations so that the agent, acting out of self-interest, does as little harm as possible to the principal's interest". In reality management accounting study has an extended past of researching how incentives sway behaviour (Luft & Shields 2003; Bonner & Sprinkle 2002; and Young & Lewis 1995). Organisations have from a very long time made use of incentives as a means for adjusting the involvements of managers and of employees with the interests of the firm and its shareholders. For instance, in the 1980s, CEO Roger Smith brought in operation dependent pay to the line workers at GM. Thus when GM was doing well, the workers also was doing well (Business Week, 1900). One primary anxiety for managers who want to stimulate their workers is how to allocate financial motivators among team members(Ramaswami & Singh, 2003). Particularly, managers have to settle on, amid other things, (1) How much contingent dependent remuneration should be (2) How financial inducements should be allotted among the workers. The sharing of performance payoffs is mainly motivating and brings forth much academic dispute about suitable allotment rules (Meindl, 1989). Incentive Plans Performance plans extend the managers' verdict sphere by rewarding them on the attainment of some accounting-based events over a period running from three to six years instead of current annual performance (Kumar and Sopariwala, 1992; Enis, 1993). Actually plans based on performance are of two types: performance unit plan or performance share plan. Healy & Wahlen (1999) stated that market anticipations, management reward and rigid interference were the principal components attractive earnings management. Fields et al (2001, p. 260) states that "when managers exercise their discretion over the accounting numbers with or without restrictions". In reality managers or agents are motivated to maximise the firm's value

American Literature Essay Example for Free

American Literature Essay Works of art reflect the influences of the period, during which artists have created them. Any form of art exposes the trends prevailing in the period of time when the art was created. Paintings belonging to varied periods differ from each other, as the artists follow a style that is reminiscent of the period they lived in. Two such paintings which reflect the periods in which they were painted are Kindred Spirits by American Asher Durand and The Gross Clinic by American Thomas Eakins. The painting Kindred Spirits, painted in 1849 reflects Romanticism whereas the painting The Gross Clinic reflects Realism. In this paper we will analyze these two paintings and focus on the differences in ideas and attitudes expressed through the paintings. Differences The painting Kindred Spirits reflects the period of Romanticism during which the emphasis was placed on the depiction of feral nature in paintings. In this painting, Asher Durand has captured a rich and vibrant natural landscape. Although the painting depicts Thomas Cole and William Cullen Bryant, the natural landscape is more prominent in the painting. The natural features like Catskill Mountains, the Fawns Leap and the Kaaterskill Falls are incorporated in the landscape. Durand has removed himself from the painting and decided to include Cole whom he wanted to honor through his painting. But the one of the major characteristics of Durand’s landscape paintings is visible in this painting also and that is depiction of harmonious nature. â€Å"Durand’s landscapes almost always move toward harmony, and he located his own vision of landscape solidly within the aesthetic category of the beautiful, as this term was understood in the nineteenth century. † (PecK). The minute details of nature are highlighted by Durand. The depiction of a real landscape points out that Durand wished to bring forth a realist image of the nature rather than an idealized one where an imaginary landscape is depicted in a painting. The aesthetic beauty of nature is revered and admired by Durand. The painting The Gross Clinic presents a view which differs vastly from Romanticism. Being a realist painting, The Gross Clinic depicts a surgical theater where a surgery is being carried. A real event of surgery is depicted on the canvas, in spite of the fact that the scene was horrific. Through this painting, Eakins presents the reality of life in an audacious manner. The realist attitude of Eakins towards life is portrayed through his painting. The conditions in which a surgery was performed during the nineteenth century are presented in the painting. The painting Kindred Spirits provides a beautiful view of nature which is pleasant and soothing whereas the painting The Gross Clinic disturbs the mind of the looker. Eakins was more interested in the events that occurred in real life and he insisted on capturing those events in a realistic way. His painting The Gross Clinic is one such painting that focuses on a real event which is painful and disturbing but necessary to understand the life of that period. The atmosphere in a surgical theater, the naked human body and a distressed woman provide a grim but real picture of life. The display of nudity which prevailed in late Nineteenth Century is included in this painting in form of the naked human body upon which surgery is being performed. The pleasing beauty of nature, which is represented in the painting Kindred Spirits, contrasts with the horrifying depiction of a surgery in The Gross Clinic. Works Cited Peck, Daniel. Unlikely Kindred Spirits: A New Vision of Landscape in the Works of Henry David Thoreau and Asher B. Durand. American Literary History. 17:4(2005) 687-713. http://alh. oxfordjournals. org/cgi/content/ful

Platos The Republic †Should We Search for the Truth? Essay -- Philos

Plato's Republic – Should We Search for the Truth? There is the common belief that what we experience as reality is just a mere illusion of the truth. Plato's allegory of the cave in "The Republic" describes human beings as being chained in a cave, such that they cannot move but are forced to face a wall, onto which shadows of puppets and themselves are projected. They are deceived into believing that their reality is composed of these "shadows" when actually, the world of truth is the "light" outside the cave. This analogy insinuates the probability that we have been entertaining "false notions" about life, and all our beliefs, ranging from religion to the sciences, are merely representations of the truth. What is this "light" that burns so bright in Plato's eyes? Are we certain that it exists? Because for all we know, life might be nothing but the cave itself. Plato appears certain of what the "light" beyond the cave will reveal to the one who has made the journey out. Firstly it will provide a means of illumination that will expose the "real existence" of the world. In the brightness of the "light", everything would be seen in their full beauty instead of the vague impressions shadows create. He would receive accurate information about life and therefore dispense with the need to discern between the truth and the lie. Furthermore, he would also see himself in his own "proper place". He would no longer be confused about his identity, role in society or purpose in life, and could then carry out his duties confidently and effectively. Secondly the "light" itself also symbolizes the "idea of good". Since it is mentioned in the allegory that if one were to act "rationally", he would need to rely on the "idea of good". It ca... ...tion we receive from life. In this case of the allegory, Plato is working on a whole plane of uncertainty as he is neither able to determine the existence of a different reality nor disprove the credibility of our lives. The world as we know it is indeed imperfect but imperfection should not qualify it as being false. Should we stop all things and embark on the intellectual ascent to the truth? Philosophically, yes. For according to Plato it would be better to "endure anything, rather than think as they do and live after their manner". However it is questionable if the need for knowledge of the truth (which might not even exist) is great enough to justify a journey in search for it. This is a decision we have to make for ourselves. Works Cited Plato. Republic. Trans. Benjamin Jowett. 8 Jan. 2001. http://www.scholars.nus.edu.sg/writing/ccwp11/allegory.htm.

Ethics in Advertisement of United Colors of Benetton

As the students of MME (Economics and Management studies), we have chosen the topic, which involves our study program, which is the Marketing and Consumer behavior. Our topic is focused on the advertisement and the practices of United Colors of Benetton Company. Their way of marketing seems to be directed â€Å"another way† and it has been discussed several times whether their strategy is ethical or not in the past. First we would like to highlight the basics of the United colors of Benetton company and then all the classical kinds of moral reasoning theories will be described (Utilitarianism, Deontology) applied on the United Colors of Benetton advertising strategy. Virtue ethics is not going to be discussed as it is not a suitable approach for this case. Utilitarian and deontological approaches are going to serve as a mean for understanding whether it would be wise for Benetton to change its strategy or stick to its traditional way of marketing and ignore the voice of public opinion. The United Colors of Benetton strategy  United Colors of Benetton is an Italian company that thanks to its unusual way of advertising is dicussed all over the world. It is one of a few companies that does not insist on showing its products in the advertisements. Instead of the product controversial motives are used presenting different kinds of social issues (eg. rasism, terrorism, social tabus). â€Å"The Benetton United Colors campaign illustrates how modern advertising has been radicalized into an explicitly political forum. † (Tinic, 1997) Since United Colors of Benetton has started with this advertising strategy many critical reactions have occured. As a result of this negative publicity many Benetton? s adverts were banned in several countries. The criticized aspect is mostly the fact that Benetton is an organization trying to reach the profit and high level of awareness among consumers. Therefore its goal is similar to most of other businesses. However, Benetton? s representatives are trying to persuade the public about their concern in pointing at most dicussed issues in the world and increase general awareness about these problems. United Colors of Benetton uses shocking motives, in other words fear appeal, in its adverts. Fear appeal is used in eg. stop smoking, prevention against AIDS and drugs advertisements. Scary and eye-catching motives are used in the adverts to show what harmful consequences could a certain activity cause. Some of Benetton? s adverts also use fear appeal but the problem is that in regular commercials where fear appeal is presented, possible solution or prevention against the problem is presented in the message (eg. prevention against AIDS – use condoms). Benetton has been trying to call attention to actual social issues but they never provide any other information than the company’s trademark. Beyond complaints about individual Benetton advertisements, there appears to be an undercurrent of unease caused by the fact that social problems have been linked to the sale of designer clothing. † (Tinic, 1997) Therefore our paper is going to dicuss whether the advertisements of United Colors of Benetton are ethical or not based on the theoretical framework related to moral reasoning. The company? s philosophy is based on the conviction of Mr. Benetton who says that â€Å" communication should no be commissioned from outside the company, but it should be conceived from within its heart. The United Colors of Benetton (UCB) emphasizes that the communication should be no longer connected with the consumer but with the individual. â€Å"By entering the universe of values, the brand frees the product from the world of merchandise and manufacturing and makes it a social being of its own. By addressing an individual rather than a customer, the brand can identify its target on the basis not of age or income, but of a shared vision of what is important, starting from a set of common values. † ( Luciano Benetton) First idea of Benetton’s company was written in the early 60’s because their sweaters were marketed into the many different countries with different people’s skin tones. The â€Å"united† name became a metaphor pretty soon thus the name of Benetton’s company was changed to the United Colors of Benetton. One of their first add showing no racial differences saying â€Å"All the colors of the world† was the start of the new era of their many times controversial marketing strategy discussed all over the world. Three separate cycles of building Benetton’s value As it was mentioned above, the strategy of Benetton’s advertising campaign leads to many discussions and criticism and many of ads were prohibited in several countries. Their strategy is divided into 3 main cycles. The cycle of Difference The first and oldest cycle started in the 80’s and was concerning to the racial, religious and sexual conflicts and differences. All the conflicts are based on tabus and on a difference that separates rather than unites. The Benetton’s plan was to integrate opposites and to unite differences under a single flag – the Benetton’s logo. The ads were not so controversial. As in the following cycle – the cycle of the reality. The cycle of reality This cycle starts in the early 90’s as the answer to the Gulf War (the ad showing the war cemetery. This ad was refused to print it by several newspapers. This kind of ads showed the reality of the life – but paradoxly – the most censured campaign showing the newborn baby (as the eruption of real life) caused the biggest scandal. Another campaigns showing the real, high drama situation were censured too. There are pictures of some of them: The pictures of AIDS patient, the soldier and the Albanian emigrants were not taken for the ad campaign but were the agency photos used for conveying styles. They were showing the real world. The cycle of free speech and the right to express it Last and the most recent cycle campaign was actually created as the answer to the second cycle. The reaction to the real life photos was often violent and not accepted by the critics. Benetton has been fighting for having a free speech and right to express it by new kinds of campaigns (trying to highlight the AIDS issues, homosexuality, racism, etc. ) Utilitarianism approach Utilitarianism is the moral reasoning approach theory, which is answering the question, what is right and wrong in various situations. The effects and consequences determine the right or wrong action. The greatest good for the greatest number may be defined as a utilitarian approach. Pleasure and pain measurement is based on the Cost benefit analysis. The founder of utilitarianism was Jeremy Bentham. He was saying that ethics is more or less a mathematical equation (total happiness plus pleasure minus pain). The negative consequences would have a negative impact on the society and it would create the unhappiness. Everyone who would stick to the rule – the security would be given as well as predictability and certainty leading to the overall happiness. For a Benetton’s company the happiness may be described as the total way of the company’s philosophy. Their goal is not only increase their profits but also the social awareness of the real life problems concerning all of us. The pain involves those who protest against the Benetton’s adverts. The amount of those who protest against the Benetton’s adverts is rapidly decreasing and the Benetton’s strategy has been getting more and more accepted. This means that the Benefits (Happiness) outnumbers the Costs (Pain) thus according to the Utilitarian approach of moral reasoning – the Benetton’s campaign is ethical. â€Å"A utilitarian could condone or even prescribe an act of deception if the positive consequences outweighed the negative consequences. † (van den Belt, 2010) From the utilitarian point of view, even if Benetton? s advertisements are being criticized, it still brings a lot of positive results (eg. increased awareness about the brand). Both positive and negative evaluation enable the brand to be seen and perceived among consumers. Deontological approach Deontological approach as well as utilitarian approach are concerned about a practical solution of a problem more than a philosphical/abstract solution that is more typical for virtue ethics. The core principle of both deontological and utilitarian approach is finding the right thing to do in a certain situation. On the contrary, there is a dissimilarity between these two approaches as utilitarianism is more focused on consequences and deontological approach emphasizes side features of the actions (eg. ishonest or fraudulent behavior). In case of United Colors of Benetton , there is a question if it is correct and ethical to use social issues and catastrophical motives in their commercials. According to questions â€Å"What should I do? † or â€Å"What is the right thing to do? † the solution from the moral perspective would probably be elimination of controversial motives from Benetton? s advertisements. The reason why this solution would be chosen is calming of the situation – decrease of criticizm among the consumers. The public would be satisfied ith not being exposed to unpleasant images of Benetton? s adverts. On the other hand, from the business perspective, Benetton would lose its unique way of increasing awareness both about the social issues as well as about the brand. Based on deontological approach Benetton should change its strategy and use less controversial motives. The company should not only think about instrumental values but should also take into account tha fact that â€Å"human beings have moral dignity and possess intrinsic value† (van den Belt, 2010). Due to this reason the company should not only strive for the profit and increased awareness. Choice of less controversial motives or change of advertising strategy could be one of the solutions. â€Å"It is exclusively the good will of the acting person that renders his action morally appropriate, where one should act out of duty, not out of prudence. † (van den Belt, 2010) Moral issue related to this citation are in case of Benetton as follows: ? never injure anyone with your advert messages? but it does not necessarily exclude the fact that ? Benetton? s commercials should always please everyone?. The way Benetton does its advertisements is unique in the market. There have already been many trials of other companies to copy this strategy but they were never successful. Advertising strategy of Benetton is so distinct from others that losing such a competitive advantage in the market could cause harmful consequences for the company. That does not mean that opinions of the consumers should be ignored. The voice of public should definitely be taken into consideration.

Computer Software Essay

What Is Computer Software? When you think of a computer imagine a machine made of two parts. The first part is the computer hardware, the physical parts of the computer that you can actually touch. Some examples of hardware are disks, monitors, boards, chips, etc. Hardware does all of the physical work of the computer, from memory storage to display. The second part, what we call â€Å"computer software†, acts as the brain of the computer, telling the hardware what to do and when and how to do it. Think of a computer as a living being † in this example, the hardware would be the ody, the eyes, the limbs, the lungs, etc. Computer software would be the mind, interpreting sounds we hear with our ears into recognizable symbols. The â€Å"software† in our brain would tell our other body parts how to behave. Both parts are crucial for the survival of the body. Computer hardware, any single part of a larger machine, is only ever on or off. There are no other states of being for the hardware, and computer hardware operates on a system called â€Å"binary’. Computer software uses this binary code to tell the computer hardware what to do. Computer software translates our human input (clicking a ouse or loading a disk into a drive) into a language that the computer hardware can use to actually perform a function. As such, computer software depends on hardware to survive Just as much as hardware depends on software. Where Does Computer Software Come From? Computer software is usually created by computer programmers using a programming language. The programmer â€Å"learns† a programming language that the computer can use to command the hardware to perform a task. The computer programmer (or software engineer) writes commands in a given programming language tha the computer understands. These â€Å"languages† are not otally like languages you speak, but many of them use our language in a way that makes sense to the programmer. Common commands in programming languages are things like â€Å"if / then† or â€Å"type† or â€Å"function†. These individual commands are called â€Å"code†. Another piece of software called a â€Å"compiler† takes the source code writen by a software engineer and translates it into the language that the computer understands. What starts as a series of translations results in activity at the software and hardware level of a computer known as a computer â€Å"program†. This is Just another word for software.

Countries That Lie on the Earths Equator

Countries That Lie on the Earths Equator Although the equator stretches  24,901 miles  (40,075 kilometers) around the world, it travels  through the territory of just 13 countries- and yet the landmasses of two of these countries do not touch the Earths  equator. Did You Know? The equator is an imaginary line that circles the Earth, splitting it into northern and southern hemispheres. Any location that lies along the equator is equidistant from the North and South Poles. The 13 Countries That Lie on the Equator Of the 13 countries that lie on the equator, seven are in Africa- the most of any continent- while South America is home to three of the nations (Ecuador, Colombia, and Brazil). The remaining three (Maldives, Kiribati, and Indonesia) are island nations in the Indian and Pacific oceans.   The countries of Sao Tome and Principe, Gabon, Republic of the Congo, the Democratic Republic of the Congo, Uganda, Kenya, Somalia, Maldives, Indonesia, Kiribati, Ecuador, Colombia, and Brazil all lie along the equator. The landmasses of Maldives and Kiribati, however, do not touch the equator itself. Instead, the equator passes through water controlled by these two island countries. Latitude and Longitude The equator is one of five lines of latitude that help provide relative locations on an atlas. The other four include  the Arctic Circle, the Antarctic  Circle, the Tropic of Cancer, and the Tropic of Capricorn.  Because the Earth bulges at the center, the equator is significantly longer than any of the other lines of latitude. Along with the lines of longitude which run from pole to pole, they make it possible for cartographers and navigators to locate any spot on the globe. The plane of the equator passes through the sun at the March and September equinoxes. The sun appears to travel directly north to south over the equator at these times. Because of this, people living along the equator experience the quickest sunrises and sunsets as the sun travels perpendicular to the equator most of the year, with the length of days being almost entirely the same throughout- daylight lasting 14 minutes longer than nighttime. Climate and Temperatures Most countries that lie along the equator experience much warmer temperatures year-round than other areas of the world that share the same elevation. Thats because of the equators near-constant exposure to the same levels of sun exposure regardless of the time of year. As a result, the countries that lie along the equators include almost half of the worlds rainforest; they are concentrated in the African nations of Congo, Brazil, and Indonesia. Even so, the equator offers a surprisingly diverse climate due to the geographical features of countries that lie along it. There is little fluctuation in temperature throughout the year, though there may be dramatic differences in rainfall and humidity, which are determined by wind currents. In fact, the terms summer, fall, winter, and spring dont really apply to regions along the equator. Instead, people who live in the especially humid tropic regions refer to only two seasons: wet and dry. Equator Extremes Its reasonable and largely accurate to assume that the weather is uniformly warm or hot around the equator. But of course, weather and climate relate not only to latitude but also to geography. Some countries that lie on the equator are flat and warm but others, like Ecuador, include high mountains where the weather is extremely cold. In fact, you will find snow and ice year-round on  Cayambe, a volcano in Ecuador that reaches to 5,790 meters (nearly 19,000 feet). It is the only place on the equator where snow lies on the ground year-round.

Assignment #2 - Case Study Example | Topics and Well Written Essays - 1250 words

#2 - Case Study - Assignment Example army to caused skin burns and still births. Yes that is right; it was Dow that was actually responsible for â€Å"the Silent Spring†. Further, the company also owns the manufacturing unit that resulted in greatest industrial failure in the history, which lead to the death toll of over three thousand Indians in Bhopal; and it also left several unwanted problems for the next generations. One of the recent events that involved Dow Chemicals was discharge of industrial effluents into the air and water supplies in the vicinity of the company’s Midland complex in Michigan. Dow was held liable for violating Clean Air Act rules, and for disobeying the Clean Water Act. Further, the government also held the company for releasing harmful chemicals into the environment without a permit. The issue was brought to the considerations during 2006-07; however, after several delays and trials, the company agreed to pay $ 2.5 million in 2011, for the sake of compensation. In 2010 the annu al release of toxic compounds by Dow’s Midland facility was 275,912 pounds. According to an environmentalist based at the Michigan State University, the company earned a profit of $ 6.2 billion during the time while the production facility was discharging contaminants without permission (Weiss, 2008). The stakeholders include the people living in the vicinity of the production houses, the state that has allowed the company to operate, general public, media, the employees at Dow, and the Dow Chemical Company. People living close to these production houses are directly exposed to the harmful chemicals that released by these industrial units into the environment. These contaminants can have lethal effects on the population residing in the suburbs. In case of the recent activities, the major subjects under the exposure of contaminants were the residents of Midland, Michigan (Weiss, 2008). The side effects of these contaminants can be direct or indirect. The second stakeholder in

The role of regulation and crisis Essay Example | Topics and Well Written Essays - 1000 words

The role of regulation and crisis - Essay Example The subprime crisis was also an outcome of negligence of financial regulatory body as well as the professionals engaged in accounting and auditing process. To have a better understanding of financial crisis the role of government, regulatory body, accounting system & standards, political environment and capitalism needs an analysis. From 2001, the Lamfalussy framework was introduced in EU system of supervision and regulation. The framework was arranged in four separate levels and published by European council (Great Britain: Parliament: House of Lords: European Union Committee, 2009, p.12). These regulations are responsible for making the accounting and auditing process more transparent. After the great depression, International Monitory Fund and World Bank were established to avoid the causes which actually results into depression. But these regulatory bodies are almost 65 years old and are ill equipped to handle the complex banking environment of 21st century. Almost all the major economies have their own regulatory bodies, like Financial Services Authority (FSA) of UK and the Securities and Exchange Commission (SEC) in US, but they failed to check the financial crisis. Even the Basel II Accord agreement that was published in 2004 failed to detect and control credit crunch. Many banks are blaming Mark to Mark et system for development of such a disastrous financial crisis (Rayner, 2008). The financial system is based on the trust and faith, but collapse of Lehman Brothers, Bank of America and PNC Bank Corp are few examples of how the policymakers and regulators failed to maintain people’s faith in them. Most surprisingly America’s financial system failed to manage risk and proper allocation of capital (Stiglitz, 2008). Fair Value Accounting or US Accounting Standard FAS 157 is basically used for determining fair value or market value of the assets and the liability. Many critics argued that fair value accounting is highly

Manifestation of Catholicism in colonial Brazil Essay

Manifestation of Catholicism in colonial Brazil - Essay Example Notably, even after the independence of the country, the 1824 constitution made catholic the official religion in the country. The imperial government then even paid salaries to catholic priests and influenced the appointments of the bishops in the country then, thus making the religion rather strong in the country than in any part of the world. The Brazilian hierarchy consists of four cardinals, thirty archbishops and 128 bishops. The region, divided into seventy-seven ecclesiastical provinces, has an additional one archdiocese, commonly known as Brasilia. Excepting for only a few exceptions of provinces such as the state of Sao Paulo, which has five provinces, minas Gerais with three provinces, and Rio de Janeiro with two, most of these provinces corresponds to the state boundaries. The vicars general were the, the reactors of the Jesuit College, as well as the priors of the Benedictine, Franciscan and Calamite converts were the highest local ecclesiastical officials. The tribunal of the Lisbon, having gained supremacy over Brazil in the year 1551, undertook the role of overlooking into the religious and moral practices of the Brazilian people. Headed by the inquisitor general who was the president of the general council, oversaw the activities of other tribunals ion his jurisdiction. However, in case of matters relating to the policies and procedures, the general and the general council reined supremacy, unless the pope decided to rule differently. Temporary tribunals visited Brazil, and with the help of the police, undertook their mandate of inquisition (Wadsworth 19). The Portuguese inquisition, having officially begun in the year 1536, Brazil inhabited then the only the extreme margins of the empire of Portuguese, thus eliciting little concern from the inquisitors in Lisbon. The backdrops of colonial history, which painted the pictures of inquisition in Spain in 1478, saw the expulsion of

What is a good tax Essay Example | Topics and Well Written Essays - 1000 words

What is a good tax - Essay Example The people in the state do not see the need as to why the government should reduce its expenditure but expenditure should be sufficient to meet the needs of the people. Most of the former politicians in Illinois State have faced significant challenges in their effort to come up with a good tax. One of the former Governors of the state by the name Scott Walker worked hard to cut the rights of the public employees to participate in collective bargaining. Deputy Director of the local council of the American Federation State said that the governor had an obsession of destroying the unions belonging to the public employees. The same director said that Mr. Rauner was trying to stir up the bitterness of the public employees who include teachers, firefighters, and police officers. The unions in Illinois State are always against a leader who tries to change the tax system of the state. Mr. Rauner may have a good idea of increasing the tax income of the state and improve economy of the state in the end. Most unions do not understand that when the economy is stable, having low unemployment rates will increase the tax income and government expenditure too. There is need for the citizens in the state to give the politicians independence to come up with a good tax system that will benefit both the employed and unemployed. A good tax is one that will enable the unemployed to venture into small-scale businesses and earn a living out of it. Davy portrays a good tax as one that is sufficient enough to avoid cutting of the benefits of the retirees because they have saved enough to rely on and survive on during their retirement period. However, Mr. Rauner said that the only problem he had was with the union leaders in the public sector who donated to political leaders. He claims that the government union has power to influence politicians in contracts negotiations about pensions, scales of payments,

The Chevrolet Case Study In India Marketing Essay

The Chevrolet Case Study In India Marketing Essay Introduction: Marketing is an integrated interactive methodology of planning, processing and practising the entire chain of advertising, awareness, pricing, promotion, distribution and selling of any product or services serving the individual and organizational objectives of client satisfaction and profit maximization. Web or online marketing is the phenomenon of establishing and perpetuating consumer relationships through internet branding, awareness building and selling in order to encourage and expedite exchange of merchandisable views, commodities and services for mutual advantage. [Source: Imber, Jane and Betsy-Ann Toffler. 2000. Dictionary of Marketing Terms. 3rd ed. Barrons Business Dictionaries] To implement a successful marketing case study it is necessary to winnow all information to strategize and integrate the various marketing management steps taken to derive the solution as enlisted below: a background and introduction to acquaint with the marketing prospects circumstantial scrutiny about the product marketed or service rendered elaborative analysis of the marketing action plans adapted absolute affirmations to substantiate the case study and information [Clemes, Michael D. (2002) p.35] The marketing case study illustrated here is the first hand experience of the writer while working in middle management team of Chevrolet group of General Motors in India successfully strategizing the brand even through web marketing in midst of the companys uncertainties and global recession. Background and the Chevrolet Case Study in India: The global economic recession and probable bankruptcy of General Motors urged the US Government to formulate the Bail out Policy by the White House under the able and diplomatic administration of the United States President Mr. Barack Obama thus reinstating the companys progress and popularity and saving it from the present recession which has affected its other competitors hugely. This case study accounts the direct experience while actively working in India amongst the aggressive marketing team of GMs Chevrolet pioneering marketing and web marketing strategies to attain market leadership through ingenious brand awareness intelligently programmed in line with the vision and values thus steering them successfully in face of global economic melt down. General Motors considered as the colossus of American capitalism has become synonymous with the American lifestyle showering warmth of living in opulence. Moreover, the recent plans and strategies of General Motors to revive the company concentrates focus on their four brands, namely, Chevrolet, Cadillac, Buick and GMC. GM vis-Ã  -vis Chevrolet champions itself as a prestige brand targeting the affluent and aspiring community to position them amongst the renowned stature. Chevrolet additionally advocates brand image for the common corporate class familiarizing them with the brand which is well-acclaimed by the rich and the famous. Hence Chevrolet curves a class of its own synonymous with the prestige and the power of position. With the current fast forward lifestyles and the growing trend to attain social visibility especially in the emerging markets like India consumers generally cannot escape the incessant attraction of gaining conspicuous prominence in the community by possessin g prestige and luxury commodities like classy cars. Conspicuous Consumption depicts the consumers intention to exhibit prominence in affording luxury goods to attain social visibility (Piron, 2000, p.309). Displaying abundance, people who enjoys Conspicuous Consumption aims to achieve greater social distinction amongst the common (Wang and Chen, 2004). Conspicuous consumption in India is no longer confined to rich class merely, with easy communication finance accessibility at any point of time this affluence is desired amongst all income groups even the economically backward working class. In India the advertising, campaigning techniques adopted by General Motors are product-based group-targeted aiming at dynamic-branding strategies aiming at the flourishing corporate class branding especially through online audio visual marketing. The free test drive campaigns and extravagant road shows especially organized in India by Chevrolet at principle prospective points with propaganda of least maintenance cost for three years have instantaneously increased sales and immensely strengthened their market share. Niche luxury car section of Chevrolet also aims at targeting high and medium income groups in India through practising a more specialized privately customized publicity strategy through email or internet Invitation Only Marketing. Overall Chevrolets strategy in appealing the Common Working Man or locally termed as Aam Admi from diversified classes of income groups in India has proven to be so effective that Chevrolet has seen a sales boom in India even in the face of globa l recession, at the same time Chevrolet Spark and the Aveo U-VA have bagged the prestigious J.D. Power Asia-Pacific awards in addition to many other accolades in its bouquet. Chevrolet in India amidst the economic meltdown has proven to be the market leader through formulating innovative, decisive brand awareness aiming to glorify and transform lives of their loyal enthusiastic followers and prospects. In India, Chevrolet through its enterprising marketing, branding masterminding has conquered billions of loyal and prospective consumers paving enlightened path for flourishing historically important path-breaking strategies. Analysis of Internal and External Issues: The consumers behaviour can be broadly studied under cognitive, affective and normative determinants depending on the approach, preference, prejudice, perception and conspicuous consumption of the existent community. The purchasing graph in automobile industry is always an exception. Though the car prices are in decreasing mode in accordance to Indias vision for her citizens to own at least one car per person, yet the possession of car in emerging countries like India is still a luxury capital purchase. All the above affecting consumer behaviours vary with time due to financial condition, age, gender, educational background and lifestyle which induce two reactions, namely, the rational attitude and the experienced outlook. While purchasing luxury goods like cars in India, consumer acquires in-depth knowledge of the market and the company offerings rationally analysing and evaluating all information. According to Kotler, Armstrong, Saunders and Wong (1999), in addition to the cultural phenomenon, there are social, personal and psychological aspects which govern the purchasing power of the people. Across India, the globalization has ushered in an open door market and economic boom leading to easily accessible information, technological advancements, communication systems, international social networks these global trends enormously influence both the markets and the consumers (Borg, 1996). Following the Maslows Hierarchy of Needs, to analyse and evolve the human psychological factors configuring and constituting their needs and motivations the determinants are categorized into five classifications in a pyramid such as the lowest level shows physiological demand to appease basic hunger and thirst, the second level arouses an individual to look for safety and security, the third level pacifies an individuals desire for social belonging, the fourth level influences the person to q uench his esteem to attain social status and finally the fifth level inspires to achieve self-actualization accomplishing ones ultimate potential and independence. In developing countries like India significant determinants exist for the increasing demands of high involvement products like automobiles. India being the second most populated country has emerged as one of the most preferred nations by foreign multinational investors in automobile sector like Chevrolet of General Motors- mostly attracted due to the huge demand naturally created by Indias growing population through the extensive expanse of qualitative talent and competitive labour pool available. Principal credit of publicizing and popularizing of Chevrolets vast Indian expansion is contributed by the creatively sophisticated advertising market especially the web advertising and marketing strategies which has not only inspired its very own Indian population but also attracted the audience worldwide. The secret formula be hind Chevrolets marketing success in India dwells upon communication and the extent to which a consumer recognizes and recalls a brand. In this context it is appropriate to quote Aaker (1991, p 63), A name is like a special file folder in the mind which can be filled with name-related facts and feelings. Without such a file readily accessible in memory, the facts and feelings become misfiled, and cannot be readily accessed when needed. Accordingly it depends on the Levels of Awareness as illustrated below: (Source: Aaker; 1991, p 62) Unaware of Brand->Brand Recognition->Brand Recall->Top of Mind A direct extraction from the Summer Internship Report on Role of Advertising in Brand Communication through Television Media submitted by Sumantra Ray (A0102207185) of Amity University Uttar Pradesh the following useful information can be considered: The above graph shows the number of people who have given the corresponding ranks to the mediums according to the time devoted. The total is calculated by adding up the product of the number of people and corresponding ranks. [Example for television: it is (1X35) + (2X30) + (3X26) + (4X9) =209] The medium getting the lowest score is one getting the highest average rank. Hence the ranks are: 1- Television, 2 internet, 3 radio, 4- print. Next probing deep into the impact of the electronic media rising amongst which is the internet advertising and its influence on auto-sales in India, the following extracted international statistics can be cited and then Indian variables be derived with present research data as explained below: [The above tabular graphical data directly extracted from the source Ong, Jessica (April 21st, 2009) Archive for Advertising Effectiveness, Big Domain or Big Homepage? Homepage Visitors at the Top Publisher Sites [online] (Cited 4 February 2010) Available from: http://blog.compete.com/topics/advertising-effectiveness/page/2/] [The above pie-chart graphical data directly extracted from the source Coad, Chris(March 3rd, 2009 ) Hyundai (pronounced like Sunday) Accelerates into 2009, [online] (Cited 4 February 2010) Available from: http://blog.compete.com/2009/03/03/hyundai-assurance-sales-increase/ ] In India as per the scrutiny conducted the internet is generally browsed by the younger generation and the corporate class, and it is also seen that while purchasing a brand new first hand car people most often do visit websites and collect feedbacks or news updates from the internet in addition to the conventional method verbal consultation with friends and relatives. But in the current scenario with the rewarding publicity awareness created in India by the social networking sites like Facebook, Twitter, etc even amongst the oldest generations, political leaders, celebrities, public figures that the common mass in India are transforming more or less as net savvy and net dependent while finalizing on the high involvement purchase and the older generations, conservative classes or house-wives as well are now consulting the internet rather than discuss out with friends and relatives. Thus for the internet users advertisements do play a central conclusive role in aiding them to take the ir decisions. The creative agencies in India are not only involved in advertising in the conventional methods they are always inventive in venturing into innovative vistas like arranging for symposium, conferences or just meeting points to interact the advertisers with the prospective consumers and spread the global views for a promising prospective and prosperous future. Search engine Optimization, Pay per click, Invitation Only Marketing and Exclusivity advertising strategies are all implemented to establish as a successful brand intelligently utilizing the web marketing effectively. The advertisements of automobile sectors in this passing phase of global economic recession are also targeted to reinstate and reinforce the renewed presence of the auto brands and proclaim the word of assurances for their stable support and thus honouring their brand loyalties with perpetual guaranteed services. This is evident in the extracted instance of press release of a credibility reassurance c ampaign related to the General Motorss US Bankruptcy case in which GMs President and Managing Director (India) Mr. Carl Sym is featured as rightfully justified: Piyush Rathi, business director, Quasar Media, the digital agency which has conceptualised the campaign, tells afaqs!, It is an assurance-building campaign, aimed at informing consumers that India and the US are two separate operations of GM. And the Indian arm is debt-free and self- sufficient and consumers will continue to get after-sales services. [Kapil Ohri (June 03, 2009) Digital reassurance by GM India, New Delhi, http://digital.afaqs.com/perl/digital/news/story.html?sid=24156] This induced the big honchos in the auto industry like Chevrolet to invest in the enormously prospective emerging market of India as evidenced in the Chevrolet Aveo U-VAs Bada Dil. Badi Car ad of Bollywood star Saif Ali Khan depicting through online advertisements and electronic campaigns the friendly responsible Indian common man popularized as Aam Admi which at once wins the hearts of millions of Indians. (http://www.prdomain.com/companies/G/GeneralMotors/newsreleases/20066733214.htm) Broadly there are four interdependent perspectives to collectively contribute towards giving the product its brand essence, namely, product, people-organization, product-personality and signature-symbol all the factors together have proven to be a revolutionary hit even in the case of web marketing for the Chevrolet brand in India. Web Marketing Action Plans Behind the Success Story: The Web Marketing Strategy implemented in this case is illustrated below: FRAME MARKET OPPORTUNITY FORMULATE MARKET STRATEGY DESIGN CUSTOMER EXPERIENCE CRAFT CUSTOMER INTERFACE DESIGN MARKETING PROGRAM LEVERAGE CUSTOMER INFORMATION THROUGH TECHNOLOGY EVALUATE The Web Activities of Consumers are enlisted below (Source: Advertising Age, Digital Marketing Fact Book 2007): Activity Internet Users Used e-mail 70.5% Got Latest News 40.2 Made Purchase, Personal 34.2 Paid Bills 30.7 Used Instant Messenger 26.8 Got Financial Info 24.8 Got Sports News/Info 23.8 Played Games 22.4 Made Travel Plans 19.8 Got Medical Info 17.4 Download Music 15.7 Visit TV Website 14.1 Tracked Investments 13.2 Got Real Estate Info 12.3 Looked For Job 12.1 Watched Video 11.4 Listened Radio 10.9 Made Purchase, Business 10.7 Got Info for Car Buy 10 Visit Blogs 6.7 In marketing of high involvement purchase like cars in India, informative web advertisements through public sharing of the sensational package, affordable prices, vehicular features, outstanding mileage, spare-parts accessibility, world-class presence are proven to be the focus of attraction in communication strategies as successfully illustrated by Chevrolet in its powerful persuasion of forceful advertisements as evidenced in Saif Ali Khan playing the brand ambassador. In India, with rising fuel costs and thinking green becoming buzz words amongst people; Chevrolet of General Motors has progressed immensely with innovations exclusive in fuel efficient and environmental-friendly cars of world standard. The Brand Awareness strategies of Chevrolet are a grand success on adopting the following steps as advocated by Aaker (1991): Be different, Memorable: To differentiate amidst the competitive market, Chevrolet manifests outstanding, sensational, attention-pulling successful web campaigns and e-ads to attract the exclusive consumer community. Classy, hyped ramp walks during new series launch with cocktail celebrations in grand presence of dignitaries and celebrities are added crowd-pulling sensations practised universally in India by the automobile giant brand Chevrolet which are all posted in the websites and internet advertisements to attract buyers. Involve a slogan or jingle: To augment the effect of visual practical impact of the brand, the witty attractive slogan in Chevrolet ads has achieved unimaginable popularity since the most successful innovative pioneering one-liner captivates a million hearts as in Bada Dil. Badi Car meaning Big Heart. Big Car. Symbol Exposure: Popularizing of Chevrolets unique attractive golden cross symbol has further magnetized the consumers and pulled the brand from its grass root level to the current acclaimed glory the symbol sometimes be seen as ads at different news, informative and sports websites. Publicity: In this era of fast, speedy communications Chevrolets prime achievement in India dwells in advertising, especially in electronic and internet media, which are timely organized and strategized thus capturing millions and billions of consumers at a time. Event Sponsorship: The free test drive campaigns, extravagant road shows organized by Chevrolet in India at principle prospective points with propaganda of least maintenance cost for three years to attract the targeted mass of consumers have been highly successful in establishing the dominant effect of the brand values and ideology thus creating a recognition augmentation phenomenon which are widely advertised throughout the web. Consider brand extensions: Chevrolet is renowned in India to popularize its brand assets in trademark symbol to identify in a faster, broader horizon worldwide utilizing the internet since human memory recalls small symbolic visuals instantly and familiarize it with daily lifestyle. Using cues: The close to heart marketing package of Chevrolet in India targeting the youth, active working class, fashionable, classy yet loving and caring community is the supreme determinant, the first interaction or synergy point with the consumer. As the saying goes, The first impression is the last impression, hence during launch of the first brand communication through innovative emails and web campaigns, utmost consideration is inculcated for the brand appearance to be attractive and pervading the right message. Recall requires repetition: Chevrolet in India adopted continued marketing strategies to achieve the supreme recall senses in the minds of the consumers through repeated transmission via emails and e-advertisements or reminders through innovative style such as online sponsorships, events, competitions, rewards etc., to create an imagery of the brand in the subconscious mind of target consumers. To accomplish a top of mind recall, Chevrolet has implemented immense endeavour to be recapitulated, reiterated time and again to impact permanently in consumer minds to the extent that the brand loyalty inspires consumer to forgo his own desires in interest of the brand. The recall bonus: Reminders through regular e-promotions, publicities have created a strong fortification for the Chevrolet brand in India to take over its other competitors, to attain the vertex in market share through intelligent masterminding, hosts of hallmarks and repetitive net broadcasts with consequent online market surveys and positive promotions fetching an added bonus and dividend in the long run. Chevrolet in India goes to such great extent to embolden and energize their existing as well as prospective customers by treating them with emails, e-greetings, e-cards, gifts and flowers at very special moments of life such as birthdays, weddings, marriage anniversaries, and all the delightful events that make the occasion ever more memorable. This makes Chevrolet truly global, distinctive and exceptional. Thus the international brand Chevrolet implements dynamic online strategies to inspire brand loyalties amongst their diversified classes of consumers with varied preferences in India. Strategizing brand equity of Chevrolet in India has proven to be an indispensable factor to gauge market dominance, and consumer appreciation and loyalty equating with the charisma and values the brand endorses. According to Aaker (1992, p 17) brand equity can be measured under five dimensions, namely, Brand Loyalty, Brand Cognizance, Brand Quality, Brand Association and Brand Assets. India being an emerging nation, its people aspires and is influenced by the prosperous epitome of capitalism exhibited by the United States of America. General Motors is esteemed to be the titan brand upholding all the values and virtues of American capitalism and experiencing changeover under the visionary leadership of the dynamic and charismatic US President Mr. Barack Obama to revitalize, reincarnate and reinstate it to its hallowed glory. This perceived quality creates a halo effect to strengthen life-time association of the consumer with the brand despite its premium pricing thus spreading the goodwill for the brand through word of mouth advocacy, enhancing the brand equity, hence adding to cash flow appreciation and increased revenue generation of the company in India. Further, since they are exclusive in nature, their marketing and advertising also needs to be unique and limited to a few of the affluent and exclusivity conscious segment. This demands that the marketing and advertising events be planned and executed minutely to maintain an aura of exclusivity which is achieved through Invitation Only Marketing strategies adopted by Chevrolet for its prospective customers. In other words, it can be seen as the highest level of service offered to make the customer feel the differentiation in products as well as service. Hence, it requires a strategic plan for the marketing event to be a success which evolves a concept where consumers are indulged to think of a product as being in scarcity due to the high demand and hence inspires them to desire to own the product. This brand alliance inspires amongst closely networked online consumers to invest in an authenticated quality and name, and also motivates them to share information amongst their close associates which not only elevates the value but also curtails expenditure on additional advertisements and publicity campaigns. Web Marketing Activities and Life Cycle: Firms have realized the importance of the right tools for promoting their events and their products to the niche segment and note that it has to be subtle. Bohdanowicz and Clamp (1994) note that for the upcoming niche industry, the efficiency both the short-term and long-term marketing plans increases with the use of Information Technology and without it marketing becomes product-cantered (pp 151,152). Since any established brands as well as luxury items, relies on customer loyalty which in turn depends on referrals and invitation-only concept, inefficiency in using Information Technology can hamper the efforts of marketing. TRAFFIC BROWSERS PROSPECTIVE CONSUMERS BUYERS LOYAL CONSUMERS KEY IDENTIFIERS IN WEB MARKETING: WEBSITE DESIGN SEARCH ENGINE OPTIMIZATION SOCIAL MEDIA MARKETING PAY PER CLICK ADVERTISING EMAIL MARKETING MOBILE ACCESS TARGET SLOPE Here, it is to be noted that although the two kinds of customer base in the industry form the major segment, the small percent of networking activists can be considered to promote the products at a faster rate by the use of Information Technology and further, this small but important customer base called Initiators have the potential to trigger sales as they are found to be more active users of Information Technology along with being the patrons for a number of exclusive products (Hardie, n.d.). Also, this segment, as they are called initiators, is true to the name and can be tapped and relied on to initiate the further sales and also attracts a more loyal customer base. Here, it should be noted that a closely networked customer base can be easy to reach and sustain than attracting a non-communicating customer base. However, it is to be noted that there is the risk of losing out on competition should the service disappoint the closely knit group. This would mean losing out on a large mass at one time. Hence, there needs to be a continuous effort to market web branding of products to the niche segment. With the exclusive products marketed to the niche segment, the pricing is also kept high and although this is limited to a small segment, is growing due to the increasing number of brand conscious segment with their increasing incomes and identity needs. This also requires innovative ways of marketing to all prospective segments which necessitates the cause for an exclusivity which in turn is accentuated by the trend of by-invitation-only marketing strategy. It is also observed that there is an online presence for these companies and the exclusive customers for the exclusive products usually are invited or more often seek to be invited to special and exclusive marketing events for these brands. Further, it is noted that social networking has added to the success of this by-invitation-only marketing concept. It is seen that Gmail is the first one to experiment online marketing for some of its VIP customers (Cornes, 2007). Source: Advertising Age, Digital Marketing Fact Book 2007, eMarketer Feb. 07 projections against IAB/PriceWaterhouseCoopers data for which the last fully measured year was 2005. [Directly extracted from: Akehurst, G. E-Marketing Planning and Strategies [online] Viewed 04 February 2010 Available from: ] [Directly extracted from: Akehurst, G. E-Marketing Planning and Strategies [online] Viewed 04 February 2010 Available from: ] In web marketing due to its global presence since price cannot be a constraint in marketing these goods, it can be seen as a way to introduce new products based on the feedback from the customers. This is also a good way to keep in business and evolve. Special online advertisements of events such as fashion weeks, charity shows, are also a trend among the affluent. Further, it is observed that companies use the services of a third-party advertising agent or Public Relations (PR) agent to manage also, a Push-Pull strategy is being adopted for marketing of luxury goods (Hines Bruce, 2007, p 146). However, with the use of Information Technology, the World Wide Web (WWW) and the intranet have enabled a pull process to the distribution of data as opposed to the push process (Yeoman, Robertson, 2004, p 99). Another marketing strategy for luxury goods is sample sales which are also by invitation only. As Sherman observes, the Web is an important tool for such marketing and there are a numb er of online channels that arrange invitation only sales where often the membership is free and customers can request to be invited (2008). Thus through web marketing the prime focal points are the aspects of offering exclusive products, enhanced customer service, mix of marketing strategies both intensive and extensive online presence, use of efficient tools for communication and push-pull strategies, organized monitoring and feedback system amongst others. Pay Per Click Advertising Campaign: Pay per click is an intelligently engineered advertising tool where web-hosts are sponsored by the advertisers every time the web-visitors click on the advertisements thus promoted mostly by the search engine overtures, as in the case of Googles AdWords Select, AOL Search and many more. It is sometimes seemingly advantageous than the SEO campaigns due to its operational simplicity since also the websites need not be customized without any specialized expertise and much faster in use. However the disadvantages are evident in generalization of positioning and hence lowering of existent importance, sometimes rampant competition can make the entire affair highly expensive and further if not effectively identified the visitor worth the entire process can also pose as utter loss. To accentuate this campaign it is imperative to evaluate visitor worth on dividing the profit by the visitor numbers for the specified time period. Further selection of appropriate key phrases, relevant and useful descriptions, and finally regular insight and monitoring is absolutely essential in such cases. The best advantage of PPC is that it can reach enormous amount of targeted visitors in little time. Conclusion and Managerial Recommendations: The web marketing lifecycle thus conclusively commences with creating an online profile of the organization globally advertised through a skilfully and strategically designed website. Then marketing strategies are farmed, formulated and focused in order to build an online campaign with the help of search engine optimization such that the most popular keywords are identified to impart frequent visibility of the website and hence the organization to any online users. Then branding and further marketing is pursued through varied social media networks and pay per click activities further popularizes the vision and mission of the organization through frequent web users who exchange information, ideas, news and views through the net. Email marketing and web-to-mobile connectivity can further commercialize the entire process and impart it as an exclusive affair thus enhancing the return on investment on a steady growth. Further to sustain this productivity one must have a customized report formulation, regular identification of the best sales leads, evaluation testing and tweaking of the most popular pages, positive transformation of prospective customers, sustenance and perpetuation of loyal consumers, online promotions sponsorships campaigns and competitions, regular checking of site-conversion site-performance and market-return, insightful reports with comparative corporate analysis and intelligence for further improvement at every stages of development. Hence such unconventional attractive, larger than life tradition made innovative, avant-garde at the same time classic and eternal by touching hearts of millions of consumers from every walks of life is the true success secret of the global branding and web marketing.