A Common But Separate Goal For Power :: History Native Americans Essays

A Common But Separate Goal For Power missing works refered to In the last 50% of the nineteenth century, there were numerous societies taking a stab at control of the American Southwest, primarily the southern portion of present-day Arizona, which was bought by the United States in 1853. Native American clans, for example, the Apaches, had unique cases to the land that were surpassed by the Mexican attack of missions at Tubac and Tucson, which were later invaded with American pilgrims and troopers laying their cases to this new American domain. These battles for power made strain between the entirety of the people groups of southern Arizona, initially between the Apache clans and Mexicans, and afterward transforming into a trifecta of conflicts between the entirety of the races for control of the land. When the Spanish started colonizing the northern zone of Mexico, they were stood up to with an issue what were they to do with the local people groups? Jesuit clerics endeavored to change a portion of the plateau clans in present-day Arizona and New Mexico, yet experienced a populace uninterested in Christianity and OK with their traveling ways. There were missions of this sort in the towns of Tucson and Tubac, which were surrendered by the ministers and taken over by the Hispanic populace, which in its initial days, numbered around 500. The Hispanic settlements were brought together around military foundations, for the most part on account of a dread of the local individuals, the Pinal Apaches, who were portrayed by their assaults for ponies, food, and different staples. In 1821, Mexico accomplished freedom from Spain, and the military stations were totally under Hispanic control; they never again were under Spanish principle and could settle on military choices about the clans all alone. With this freshly discovered autonomy, the Mexicans started managing in harmony bargains with the nearby clans. On March 5, 1837, the military government in Tucson marked an archive with their perpetual adversaries, the Pinal Apaches (Officer, 137), which shipped the clan to the desolate Arivaipa Creek, and contained a specification that the Apaches could just go through the Tucson fortress with the authorization of the administrator. Putting the Indians on reservations, which made land guarantees that were their own, appeared to have no equal impact with the Mexicans. In spite of the fact that the clans were not permitted to illegal enter A mexican area, the Mexicans couldn't have cared less who trod on the recently guaranteed ancestral terrains. As per James E. Official, in his book Hispanic Arizona, 1356-1856, .

Why Humor free essay sample

I have constantly cherished the reverberation of chuckling. At the point when I was a young lady with an eyepatch and Dora hair style, I utilized cleverness as an outlet. Presently, as a youthful grown-up entering this present reality with a semi-better hair style and Harry Potter glasses; I wind up getting a handle on to a funny discharge. I have never been the mainstream young lady and I don’t figure I will ever be, yet that’s what makes me, me. I’m not here to grumble about my battles, or my family’s in light of the fact that let’s face it; we as a whole have them, it’s called life. I’ve picked up my comical inclination from these contentions : not realizing what to arrange off of Chick Fil As menu, dropping the bar of cleanser square on my toe, stressing over cash, or battles out of my control, for example, losing a friend or family member. This past December, my Grandpa passed on from Congestive Heart Failure. We will compose a custom article test on Why Humor? or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page As a craftsman, my reality was evacuated and my feelings turned exhibit. My Grandpa, in spite of the fact that you’ll never get the chance to meet him, was the most difficult man I have ever had the joy of knowing. He had an enormous head, most likely the size of a b-ball. I have the pleasure of having this equivalent mammoth head. He likewise used to color his hair pure black and dry it in the broiler. He was truly old school, obstinate as heck, however kid, did that man realize how to snicker. At the point when he died, I discovered a large number of family photographs buried in his storage room, and each photograph made them thing in like manner : his grin. When I felt murkiness wrap my heart, I had to recall how he would need me to live, profoundly and essentially, with giggling tailing me wherever I go. He lived off of the simplicities throughout everyday life and thrived in a nation he came to at my age. He instructed me that life isn’t about the battle, itâ€℠¢s about the crude idea of bliss and grasping your large head. As I set out on the following section of contentions, also called my advanced degree, I take with me the main thing I’ve known, giggling.

College Essay Advisors Alumnus in New York Magazine

College Essay Advisors Alumnus in New York Magazine CEA Alumni Spotlight: Former Student Featured in New York Magazine CEA Alumni Spotlight: Former Student Featured in New York Magazine The students we work with have given us a lot to be proud of over the years. Many of the young men and women  we counsel move on from writing glorious college admissions essays to attending some of  the nations top schools. There, they often build impressive rosters of achievements, joining committees, engaging in research, and constructing paths of experience and learning  that will lead them to future careers of import and intrigue. And, so now it seems, every once in a blue moon one of those truly talented  former students appears in the middle of a photo spread in New York Magazine. Max McGee  worked with College Essay Advisors almost three years ago, and was one of our most driven and talented students. He has since spent his time at The George Washington University, immersing himself in the world of politics and diplomacy. He has also  put in the effort to secure  himself impressive internships at organizations  like The Washington Institute for Near East Policy, and opportunities to pose on the steps of various monuments while looking incredibly dashing. In the full-page spread entitled, Tribes: Washington Interns, ten college students discuss their summer jobs in our Nations capital and their ambitions for the future. Max is among the young stars featured in this piece, discussing his long work days  and the vibe of Washington after hours with composure and finesse. We expected nothing less from Max, and his go-getter attitude. We wish him the best of luck this summer, and will forever be inspired by his incredible intellect and enthusiasm for his work. Congratulations, Max.  Not only are you one of our most ambitious and accomplished alumni, but youre now also our Washington fashion icon. About CEA HQView all posts by CEA HQ »

History of Macys Inc. Then and Now Research Paper

Macy’s is the miracle of United States’ retail industry and the largest chain of department stores in the world. However, it is not a mere store it truly is the embodiment of priceless experience and traditions of American nation. Macy’s Inc. is headquartered in Cincinnati, Ohio and New York, New York. As of January 30, 2010, the company operates a total of 800 shops in the U.S (Macy’s Inc., n.d.). During 150 years Macy’s Inc. has been doing impossible things to continuously surprise their customers care (Grippo, 2009, p.23). Their department stores have absolutely everything for people with any taste and any budget. For this reason we say: â€Å"If you cannot find it in Macy’s, it simply does not exist.† Its rich and revealing history is a powerful showcase of magical transformation from dry goods store into the symbol of success and customer. The Beginning In 1858 in New York City, on the corner of 14th Street and 6th Avenue, a small dry goods store named â€Å"R.H. Macy Company† was opened and over the years expanded into the famous Macy’s Inc. The founder, Rowland Hussey Macy, after five previous failed attempts to open a store in Manhattan, managed to reach sales of one million dollars by 1870 offering its clientele not only dry goods, but also ties, costume jewelry, silver, and fancy imported goods (Grippo, 2009, p.56). In 1875 Robert M. Valentine and Abiel T. La Forge became Macy’s partners, and soon proprietors after unexpected death of Rowland Macy in 1877.   However, in 1887 Charles Webster, Valentine’s relative who became a single owner of â€Å"R.H. Macy Company† was unable continue operating a difficult business solely by himself. For this reason, he approached Straus brothers, who later in 1895 acquired the company (Hower, n.d.). During thirteen years the Straus family was selling chinaware in Macy’s store, generating a quarter of total store sales back then. Under Straus family Macy’s was successfully competing, out pricing its rivals, and within a year reached five million dollar sales (Hower, n.d.). They were the first to use psychological pricing, charging 3.99 instead of 4 dollars, thus making their customers buy more in order to save more. Soon they started selling new lines of merchandise including bicycles, ornate furniture, and rugs. In 1901-1902 the original R.H. Macy and Company Store was built in Broadway by famous architects De Lemos and Cordes, while later additions to the design were made by Robert D. Kohn in Art Deco style, making the building a National Historic Landmark (Grippo, 2009, p.67). In the next decade Macy’s department stores were opened outside New York City in Toledo, Atlanta, San Francisco, Kansas City, in 1983 in Miami, and New Jersey in 1986 (Macy’s Inc., n.d.). In the years of Great Depression and World War 2 Federated Department Stores, Inc. as Macy’s was renamed, were doing its best adapting to new conditions by becoming more flexible and resilient. The company implemented â€Å"pay when you can† credit policies, and started arranging goods by size replacing brand or price store management. Division and Bankruptcy in 1992-1994 In 1986 Macy’s purchased Californian Bullock’s, Bullock’s Wilshire and I. Magnin divisions of Federated Department Stores, and as a result, the company was comprised of three divisions, namely Macy’s Northeast, Macy’s South, and Macy’s California.   However, in spite of countless efforts, Macy’s poor management and diminishing public image inevitable led to profit losses (Grippo, 2009, p.124). Already in 1992 the company was unable to repay its suppliers, and on January 27 Macy’s was officially bankrupt. The management team developed a new business plan which had to reduce advertising expenditures, and proposed focused promotions, significantly improved client service, and a brand-new inventory management system. The plan was successful and the company started to increase its profit, even though in 1993 eleven stores were closed in Connecticut, California, Seattle, and New Jersey (R.H. Macy, n.d.). Nonetheless, Macy’s c ontinued to take actions and following its strategy of cutting costs and increasing the level of productivity. Day by day their sales were growing, bringing new opportunities and paying off all past failures. Merging with the May Department Stores As of 28 February, 2005, Federated Department Stores have merged with The May Department Stores Company. Since that day, Macy’s became one of the largest U.S. chains of department stores with more than one thousand stores all over the country, selling merchandise worth 30 billion dollars annually. The company acquired 330 May department stores, including May’s Marshall Fields, Kaufmann’s, Foley’s, The Jones Store, and others. This event received negative reaction of many May’s customers, who promised to switch to competitors and never shop in converted May stored ever again (Grippo, 2009, pp.145-147). A National Brand In September of 2006 the company owned a total of 850 stores in the U.S., and used the most effective marketing communication tools in order to acquire new customers and grow sales. Television advertising became one of the most promising investments, as well as developing brand management techniques. The company used â€Å"Dancing in the Street† hit song in its advertising, and in 2007 appeared in television series Desperate Housewives. Macy’s traditional Thanksgiving Day Parade is an effective method to gain customer loyalty (R.H. Macy, n.d.). It is considered as a gift to the nation, which aims to unite families and provide entertainment, privately sponsored by Macy’s. Recent Years Macy’s Inc. 150th birthday was celebrated two years ago in 2008. The company launched a commercial, which informed the entire nation of Macy’s past and present accomplishments, values and philosophy. In 2009 an opened Lifestyle Center Store was opened in Gilbert, Arizona, followed by additional stores in Idaho, Texas and Missouri. The new concept was meant to meet modern customer needs and offer a more convenient shopping experience, by providing wireless internet and comfortable fitting rooms (Grippo, 2009, p.183). In October 2006, the company signed a contract with Zoom Systems, turning over Macy’s electronic sections to hundreds of eSpot ZoomShops. In 2009 Macy’s have started its nationwide expansion, and created 49 local stores, which possess a unified operating structure (Macy’s Inc., 2009). In addition, Macy’s extensively uses social media advertising as an innovating contemporary way of customer acquisition and retention. Conclusion Former Federated Department Stores Inc. is now a company that after seventy-nine years of its existence continues to prosper and gain respect by adapting to our ever-changing world. As one of Macy’s founders said: â€Å"The company succeeds by striving to be a living mirror of our civilization in which we see the constant changing needs and wishes of our people† (Macy’s Inc., 2009). This saying demonstrates real, original understanding of marketing a philosophy, according to which the company seeks and understands changing customer needs, creating genuine customer value. The success story of this company is an excellent representation of how effort and continuous struggle over circumstances, flexibility and innovation can win the hearts of the millions and transform a small dry goods store into nation’s miracle. References Grippo, R.M. (2009). Macy’s: The Store. The Star. The Story. The Square One Publishers. Hower, R.M. (n.d.). History of Macy’s of New York 1858-1919. Harvard University Press. Macy’s, Inc. History. (n.d.). In Macy’s Inc. Retrieved December 20, 2010, from http://www.macysinc.com/pressroom/History/ Macy’s, Inc. Press Kit. (2009). In Issue You Publish. Retrieved December 20, 2010, from http://issuu.com/mariaprysock/docs/presskit R.H. Macy Co., Inc. (n.d.). In Funding Universe. Retrieved December 19, 2010, from http://www.fundinguniverse.com/company-histories/RH-Macy-amp;-Co-Inc-Company-History.html

Organizational Behavior Final Paper Essay - 1470 Words

Organizational Behavior: Final Paper Organizational Behavior has taught me a lot in regards to learning to work with others and making groups of people work efficiently. While classroom readings and in-class slideshows have been valuable in understanding key concepts, my greatest personal growth has come from both your personal stories, as well as your many invaluable speakers. Throughout this paper, I will focus on the lessons your speakers have taught me, and how those shared lessons will have a positive impact on my future decision-making. Leadership: Erica Higgins started her presentation with a quote from Arnold H. Glasow, which was, â€Å"A good leader takes a little more than his share of the blame, a little less than his share of the credit.† This quote immediately set the tone for the entire presentation. As a leader, it’s not about playing the hero or being some huge winner. Typically to your subordinates, you’re the coach or the facilitator for your team to be successful. Sure, you may have some bright idea that you came up with, that separates your team from others. But as a leader, it is your job to come up with these ideas. However, who is really responsible for executing these ideas? It is those below you, who are working under your beliefs. But how do you get your subordinates to work under your guidelines? To answer this question, Erica used the Vice Chairman of Wealth Management at Morgan Stanley, Carla Harris’s advise. Be authentic and train people’sShow MoreRelatedWhy Bank Of Ame rica s Onboarding Process For Executives Essay1441 Words   |  6 Pagesas high as 40%, Bank of America enjoys an average of only 12% (Goldsmith, Carter, Institute, 2009). This paper will determine why Bank of America’s onboarding process for executives is so successful. The paper will begin by outlining the talent management program. The paper will highlight both the strengths and opportunities for improvement in the talent management process. 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Marketing Planning, Orientations and Concepts Free Essays

INTRODUCTION Far – reaching changes have been taking place in the Indian economy during the recent past, consequents to the opening up of our economy through globalization and liberalization policies. The flood gates have been through thrown open to allow international competition for manufactured goods and as well as services, making it a question of survival of the fittest in any industry. In the present highly competitive economy, which can be called as Buyer’s market, it is the customer who wields full power. We will write a custom essay sample on Marketing Planning, Orientations and Concepts or any similar topic only for you Order Now He can make or wreck a company. No wonder that the collective battle cry from sales and marketing people, retailers, wholesalers and advertising wizards alike is now ‘Serve the customer’, or ‘Delight the customer’. The customer who was considered the ’King’ is now treated almost like ‘God’, emulating the highly successful marketing people of Japan. When consumer expectations become higher and higher, superior market driven strategies or customer driven strategies and their execution in the market are important. Companies have to be fully customer oriented to succeed in the present competitive scenario, and should â€Å"Think Customer†, â€Å"Live for Customer†, â€Å"Smell Customer†, and â€Å"Build Customer Relations†. MARKETING â€Å"Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others†. – (PHILIP KOTLER 2007) THE AMERICAN MARKETING ASSOCIATION defines marketing as â€Å"Marketing is a performance of Business activities that directs the flow of goods and services from producer to customer or user†. These traditional definitions have undergone some changes and the new version is given as â€Å"Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of values with others†. Thus marketing is a communication channel through which the industry and consumers are communicated. MARKETING PLAN A marketing plan is a formal statement of a set of business goals, the reason why they are believed attainable, and the plan for reaching goals and the way of reaching to the customer about to their product. Business plans may target changes in perception and branding by the customer, client, tax- payer, or larger community. When managing a business, a business plan, or B-plan, is often confused with the term Marketing Plan. Marketing plans are decision-making tools. There is no fixed content for a marketing plan. Rather the content and format of the marketing plan is determined by the goals and audience. (Deboreh 2010) A marketing plan represents all aspects of business planning process; declaring vision and strategy alongside sub-plans to cover marketing, finance, operations, human resources as well as a legal plan, when required. For example, a business plan for a non-profit might discuss the fit between the business plan and the organization’s mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization’s ability to repay the loan. Venture capitalists are primarily concerned about initial investment, feasibility, and exit valuation. A business plan for a project required equity financing will need to explain why current resources, upcoming growth opportunities, and sustainable competitive advantage will lead to a high exit valuation. Preparing a Marketing plan draws on a wide range of knowledge from many different business disciplines: finance, human resource management, intellectual property management, supply chain management, operations management, and marketing among others. â€Å"A good Marketing plan can help to make a good business credible, understandable, and attractive to someone who is unfamiliar with the business. Writing a good Marketing plan can’t guarantee success, but it can go long way toward reducing the odds of failure†. THE MARKETING ORIENTATIONS OR CONCEPTS The marketing function or activities are conducted by various companies based on six alternative or orientations. They are: The Production Concept The Product Concept The Selling Concept The Marketing Concept The Customer Concept The Societal Marketing Concept The Production Concept The production Concept believes that consumers will favor products that are readily available at reasonable prices. Improvement in production and distribution efficiency will be the focus for managements under this concept. When the demand for a product exceeds the supply, manufacturers have too increase production. When the product’s cost is too high, the management has to bring it down to affordable levels. Production concept, though useful in some situations, could result in ‘Marketing Myopia’, according to Theodore Levitt. Companies following this concept focus too narrowly on their own activities and lose sight of the real objective of customer’s need satisfaction. The Product Concept The product concept believes that the consumers will favor products that offer the most in quality, performance innovative features. Continuous improvements in product and quality are essential for companies that follow the product concept. So, this concept may also lead to Marketing Myopia. The Selling Concept This concept believes that the consumers will not buy enough of the company’s products unless it undertakes pressure selling tactics and heavy promotion efforts. Buyers are believed to have a buying inertia. This concept is especially used for unsought goods which buyers do not think of buying, like cemetery plots, life insurance, etc. The Marketing Concept This concept believes that achieving the company’s objectives depends on understanding the needs wants of target markets and delivering the desired satisfaction in a better way than what the competitors are doing. The Customer Concept Many companies are today moving beyond the marketing concept to the customer concept. These companies shape separate offers, services and messages to individual customers, based on their individual preferences. They hope to achieve profitable growth through capturing a larger share of each customer’s expenditures by building high customer’s loyalty and focusing on customer’s life time value. EXAMPLE: Barbie Dolls, Levi Strauss jeans, Dell Computers. The Societal Marketing Concept This concept believes that organizations should determine the needs, wants and interests of target markets. It should then deliver superior value to the customers in a way that maintains or improves the consumer’s and the society’s well being. Society (Human welfare, environment) Consumers (Needs, wants and Company (Sales volume, profits Satisfaction) and growth) MARKETING PLANNING PROCESS The marketing Planning process consists of the following activities: Analysing market opportunities Selecting target markets Developing the marketing mix Managing the marketing efforts. At the center of the process stand the consumers. The objective is to build a strong and profitable customer relationship. The first step is market segmentation, targeting and positioning, to customers the company should serve and how. This process identifies the total market, and then divides it into smaller segments. The next step is to design a marketing mix consisting of factors under its control like : I. Product II. Place III. Price IV. Promotion For identifying best marketing mix combination and to put into action, the company engages in the activities like: I. Marketing analysis II. Planning III. Implementation IV. Control activities With the help of these, the company watches adopt to the actors and forces in the marketing environment around it. Fig. The Marketing Planning Process 1, 2, 3,4 DENOTES: 1Marketing Intermediaries 3 Market planning 2 Marketing Control 4 Competitors DEVELOPMENT OF MARKETING MIX The marketing manager is a mixer of ingredients, according to JAMES CULLITON, a noted Marketing expert, who coined the expression,† Marketing Mix† â€Å"The marketing mix is the set of controllable, tactical, marketing tools that the firm blends to produce the response it wants in the target market† – (PHILIP KOTLER 2007) The marketing mix consists of the variables such as: Product Price Place Promotion These are well known as the Four P’s of Marketing as classified by McCarthy and this figure below gives clear description about the variables of marketing mix and its various tools. Place stands for the goods and services offered by a company to the target market, to satisfy needs and wants. Price refers to money value that the consumers have to pay to buy for the product or services. Promotion refers to the activities of Advertising, personal selling, sales promotion, public relations and communicating products benefits and attributes to target customers to persuade them to purchase. Place stands for physical distribution activities through which the products moves from the industry to the customers. To be successful, the marketing programmes have to blend the 4 variables into an ideal integrated action plan aimed at achieving the corporate objective. While the 4 P’s concepts relates to the sellers perspective of the market. The other P’s which are included as 7 P’s of marketing are: Packaging Positioning People Packaging is the fifth element of the marketing mix, which refers to the outer physical coverage of the product or the way in which your product is appearing outside. Positioning refers to the present position of our product among the consumers. â€Å"How they think about our companyWhat position does the concern have in the marketWhat is the customer’s perception towards our product in the market?† these questions should be answered in the case of positioning of a product in the market. People refers to both inside and outside people, the former refers to the employees of the industry and the later refers to the customers of our products and services, where they are considered as the important resources of marketing our goods and services. The 7 P’s are a useful framework for deciding how the company’s resources will be manipulated (strategically) to achieve the objectives. However, they are not the only framework, and may divert attention from the real issues. The focus of the strategies must be the objectives to be achieved – not process of planning itself. Only if it fits the needs of these objectives should you choose, as we have done, to use the framework of the 7 P’s. (Jackie 2010) The strategy statement can take the form of a purely verbal description of the strategic options which have been chosen. Thus these are the various tools and variables described under the marketing mix. THE MARKETING AND SALES PLANNING PROCESS Marketing process can be realized by the marketing mix in step 4. The last step in the process is the marketing controlling. In most organizations, â€Å"strategic planning† is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three or more years ahead. To be most effective, the plan has to be formalized, usually in written form, as a formal â€Å"marketing plan†. The essence of the process is that it moves from the general to the specific, from the vision to the mission to the goals to the corporate objectives of the organization, then down to the individual action plans for each part of the marketing program. It is also an interactive process, so that the draft output of each stage is cheeked to see what impact it has on the earlier stages, and is amended. TARGET MARKETING To define a target market for your business plan, you should research the potential buying audience for your product. This could range from millions of people if you are starting an online business, to a few thousand individuals if you are opening a retail store in a small town. If you are catering to the consumer market, narrow your potential customer base to a defined demographic group. By doing so, your business will not only be more attractive to investors, but you will have a much easier time compiling sales and marketing plan. Study your product or service and determine the most likely consumer. Define the age range, gender, marital status, and income level of the individual most likely to be your customer. Explain the motivations for purchasing your product or service. Is it a necessity or luxuryWhat value does this product bringIt’s best not to assume or guess. Use surveys, questionnaires, or secondary research to gather your demographic data. Once you have defined the target market: Explain the purchase habits of this demographic group. Show how your company will impact those purchase habits. Explain the motivation behind this demographic group and how you will help them meet their needs. Project future changes in this market. Indicate how you will meet their changing needs. Base your future projections on research and details from your findings. Make projection based on past buying habits, the average purchase amount, and other factors, such as your ability to make the products or services available. The more you know about this target market, the more confidence you will have in your sales projections. The same need to identify your target audience (business-to-consumer market) will also hold true if you are serving a business market (business-to-business market). You need to determine which companies will benefit from your products or services. Will you meet the needs of a specific industry or several industriesLarge or small businessesPublic or privately owned businessesDefine exactly the types of businesses that will buy our product or services and target them through your marketing efforts. Determine how you will reach your target market, i.e. online, by referral, by cold-calling. For more about learning about the customer you intend to pursue, read Use Demographics to Understand Your Target Market. Another way to look at target market is to consider how you are positioning your company and your products. Read â€Å"What’s Your Position in the Market?† to get the basics of this important but tricky concept. MARKETING PLANNING AIMS AND OBJECTIVES Behind the corporate objective, which in themselves offer the main context for the marketing plan, will lay the â€Å"corporate mission†, which in turn provides the context for these corporate objectives. In a sales-oriented organization, the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission. This â€Å"corporate mission† can be thought of as a definition of what the organization is, of what it does: â€Å"our business is †¦Ã¢â‚¬  This definition should not be too narrow, or it will constrict the development of the organization; a too rigorous concentration on the view that â€Å"we are in the business of making meat-scales,† as IBM was during the early 1900s, might have limited its subsequent development into other areas. On the other hand, it should not be too wide or it will become meaningless: â€Å"we want to make a profit† is not too helpful in developing specific plans. Abell suggested that the definition should cover three dimensions: â€Å"customer groups† to be served, â€Å"customer needs† to be served, and â€Å"technologies† to be utilized. Thus, the definition of IBM’s â€Å"corporate mission† in the 1940s might well have been: â€Å"We are in the business of handling accounting information [customer need] for the larger US organizations [customer group] by means of punched cards [technology]†. (Karunakaran 2010) Perhaps the most important factor in successful marketing is the â€Å"corporate vision.† Surprisingly, it is largely neglected by marketing textbooks, although not by the popular exponents of corporate strategy-indeed, it was perhaps the main theme of the book by peters and waterman, in the form of their â€Å"Super ordinate Goals†. â€Å"in search of Excellence† said: â€Å"Nothing drives progress like the imagination. The idea precedes the deed.† if the organization in general, and its chief executive in particular, has a strong vision of where its future lies, then there is an good chance that the organization will achieve a strong position in its markets (and attain that future). This will be not least because its strategies will be consistent and will be supported by its staff at all levels. In this context, all of IBM’s marketing activities were underpinned by its philosophy of â€Å"customer service,† a vision originally promoted by the charismatic Watson dynasty. The emphasis at this stage is on obtaining a complete and accurate picture. A â€Å"traditional† – albeit product-based-format for a â€Å"brand reference book† (or, indeed, a â€Å"marketing facts book†) was suggested by Godley more than three decades ago: Financial data-facts for this section will come from management accounting, costing and finance sections. Product data-form production, research and development. Sales and distribution data-sales, packaging, distribution sections. Advertising, sales promotion, merchandising data-information from these departments. Market data and miscellany-form market research, who would in most cases act as a source for this information. His sources of data, however, assume the resources of a very large organization. In most organizations they would be obtained from a much smaller set of people (and not a few of them would be generated by the marketing manager alone). It is apparent that a marketing audit can be a complex process, but the aim is simple: â€Å"it is only to identify those existing (external and internal) factors which will have a significant impact on the future plans of the company.† It is clear that the basic material to be input to the marketing audit should be comprehensive. Accordingly, the best approach is to accumulate this material continuously, as and when it becomes available; since this avoids the otherwise heavy workload involved in collecting it as part of the regular, typically annual, planning process itself-when time is usually at a premium. Even so, the first task of this annual process should be to check that the material held in the current facts book or facts files actually is comprehensive and accurate, and can form a sound basis for the marketing audit itself. MARKETING PROGRAMS Marketing programs are the most important, practical outcome of the whole planning process. These plans must therefore be: Clear – They should be an unambiguous statement of ‘exactly’ what is to be done. Quantified – The predicted outcome of each activity should be, as far as possible, quantified, so that its performance can be monitored. Focused – The temptation to proliferate activities beyond the numbers which can be realistically controlled should be avoided. The 80:20 Rule applies in this context too. Realistic – They should be achievable. Agreed – Those who are to implement them should be committed to them, and agree that they are achievable. The resulting plans should become a working document which will guide the campaigns taking place throughout the organization over the period of the plan. If the marketing plan is to work, every exception to it (throughout the year) must be questioned; and the lessons learnt, to be incorporated in the next year’s planning. A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors. Description of the product or service, including special features. Marketing budget, including the advertising and promotional plan Description of the business location, including advantages and disadvantages for marketing Pricing strategy Market segmentation Operational plan Operational plans are an important element of writing a business plan and they notify business assessors for how business owners are going to release product/services into the market. That’s why operational plans are also a very important part of writing a marketing plan. In simple words, operational plans help to understand ways for business reviewers, by which products are set to pass the production phase heading toward the targeted customers and these plans must be in the business plan outline. Operational plans are a usual phenomenon in a how to write a business plan, but they outline crucial answers basic questions as such: What are the daily activities of a business What is the raw material sources used How will the company or business use vendors and suppliers What are the labours requirements Who is the product supplier Operational plans need to ascertain the activities and finances for almost every section of the firm or business for the next 1 or 3 years. Operational plans also connect with intended plans and the activities that the business may deliver to its customer base. Good operational plans ought to include: Apparent target areas Preferred results A procedure to supervise growth execution schedules Employment and resource requirements Quality levels Finally, activities which a firm or business may deliver to its targeted customers. REFERENCES: Deboreh (2010) International journal of Market research, â€Å" Agenda Development for marketing research† vol 52, pp 339 – 362. Luan (june 2010) journal of marketing research, â€Å"Forecasting marketing mix responsiveness for new product† vol 47, pp 444 – 457. Karunakaran (2010) â€Å"Marketing Management† The Himalaya publishing house 1st edition pp256 philip kotler (2007) â€Å"Marketing Management† Analysis, planning, implementation and control 9th edition prentice hall, New jersey Baker, M., J.,Hart, S. (2007) the Marketing Book, (5TH edn.), Butterworth- Heinemann,UK. How to cite Marketing Planning, Orientations and Concepts, Essay examples

Women in Combat Essays (810 words) - Gender Studies, Gender

Should women be allowed to serve in combat roles in the military like men? At the beginning of the twentieth century, women were struggling for their right to be considered equal to men. In the early 1900s they achieved their first real victory when women were granted the right to vote. Before this time, women were not allowed to vote because they were told that the polling places were unsafe. Women were taught to stay at home and take care of their families. It is now the 21st century, and women have achieved yet another victory. Women have gained the right to participate in military combat. It is a different time, but the scenario is very similar to what it was many years ago. Many people still believe that woman?s place is at home raising and taking care of the family. However, women have had to prove again and again that, in most situations, they are capable of performing at the same level as any man. Women are continually fighting for the same rights afforded to men, and engagin g in military combat is a right to which they are entitled. Proponents of women in combat believed that putting women in military combat is the cutting edge of the feminist goal to force people into an androgynous society. History offers no evidence for the proposition that the assignment of women to military combats is the way to win wars, improve combat readiness, or even promote national security. No country in history has ever sent mothers of toddlers off to fight enemy soldiers until the United States did this in the Iraq war. In addition, one of the most important factors that show how women are not as effective as men in combat situations is the obvious fact that they perform on different physical levels. Another important point is the fact that women are much more susceptible to injury than men. These factors could weigh heavily for the competence and effectiveness of a normally trained woman in battle. Therefore, the environment of war includes many variables that the men must overcome and make quick and well educated decisions. When worrying about health-care and hygiene during war a soldier cannot make good decisions. Women in the Persian Gulf War often traveled in the back of trucks with male soldiers. Some of the areas were so littered with land mines that it was unsafe to walk even a few feet from the truck. The men were able to urinate while standing in a corner of the bed. But the women did not have portable toilets or even rudimentary chamber pot. If women are allowed to enter the combat environment, they will not physically support the stress of staying alive. When it comes right down to it, men and women can participate equally in any situation, when given the chance. Women of today are ambitious, especially women who are entering into military combat because of the resistance they have encountered for so long. Women are competitive and often take charge and seize control of any situation. They know what they want and will go to great lengths to achieve it. Women can be tough and unemotional, even in times of distress. These are not characteristics that have been linked with women because, traditionally, these were characteristics only a man could possess. As others contends that fame, aggressiveness, achievement, and self confidence were territories into which very few women dared to enter. However, society is slowly realizing that women do possess many of the same traits as men, but historically, women have been unable to exhibit them. In many cases, women will not be as strong as men, but does this fact really have any bearing on women engaging in combat? In the past, strength for hand to hand combat was necessary. With technology as it is today, hand to hand combat is almost obsolete. Much of the fighting today is done using advanced computer technology and nuclear weapons. Strength does not increase intelligence, and both men and women are equally qualified to operate a computer. That doesn?t mean, by the way, that I am a bloodthirsty militarist. I think most of our nation?s recent wars have been mistakes, and

Pronoun Review #2 Whos vs. Whose

Pronoun Review #2 Whos vs. Whose Pronoun Review #2 Who’s vs. Whose Pronoun Review #2 Who’s vs. Whose By Maeve Maddox A common error with who’s and whose is to confuse one for the other: Incorrect: She loves an author who’s books have become hard to find. Correct : She loves an author whose books have become hard to find. Incorrect: That’s a regular whose who of Fataverse All-Stars if I do say so myself. Correct : That’s a regular who’s who of Fataverse All-Stars if I do say so myself. Who’s is a contraction of the pronoun who and the verb is: Who’s [who is] that man sitting by your wife? Who’s Who [Who is Who] is the title of several biographical publications. Note: The phrase â€Å"who’s who† is used to mean a collection of people notable in a certain pursuit, for example, â€Å"a who’s who of jazz† or â€Å"a who’s who of vulgarity masquerading as humor.† Whose is the possessive form of the pronoun who: Helen is the woman whose face launched a thousand ships. I know whose sunglasses these are. Alone or before a noun, whose is used to introduce a question: Whose is that car parked in our driveway? Whose little dog are you? Whose children were injured in the mudslide? Whose is used as a relative to introduce a clause: Troy Landry, a Cajun whose family goes back three generations, is on a mission to hunt down a monstrous alligator. The family Tineidae includes the clothes moths, whose larvae feed on woolens, furs, and other textiles. The usual meaning of whose is â€Å"of whom† or â€Å"belonging to whom.† Because who is a pronoun that applies only to living creatures, a few obstinate grammar sticklers object to the use of whose as the possessive of which as illustrated in these examples: I can’t recommend The Magnificent Ambersons, the great Orson Welles film whose ending the studio gutted. In 1986, a flawed reactor design at Chernobyl, Russia caused a leak whose effects are still being felt today. Because using which to refer to people is nonstandard, critics argue that using whose to refer to inanimate things like film endings and leaks should not be allowed. This is one of those vain arguments that try to force idiom to conform to logic. The previous examples could be recast to conform to the so-called rule: I can’t recommend The Magnificent Ambersons, the great Orson Welles film of which the studio gutted the ending. In 1986, a flawed reactor design at Chernobyl, Russia caused a leak of which the effects are still being felt today. But the changes hardly lead to stylistic improvement. I’ll let The Chicago Manual of Style have the last word on whose to mean â€Å"of which†: Some writers object to using whose as a replacement for of which, especially when the subject is not human, but the usage is centuries old and widely accepted as preventing unnecessary awkwardness. Compare â€Å"the company whose stock rose faster† with â€Å"the company the stock of which rose faster.† Either form is acceptable, but the possessive whose lends greater smoothness. –CMOS, 5.61 Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Usage Review category, check our popular posts, or choose a related post below:Direct and Indirect ObjectsGrammar Quiz #21: Restrictive and Nonrestrictive ClausesHow Long Should a Synopsis Be?

Lean-Burn Engines

Lean-Burn Engines Lean-burn means pretty much what it says. It is a lean amount of fuel supplied to and burned in an engine’s combustion chamber. Gasoline burns best in standard internal combustion engines when it is mixed with air in the proportions of 14.7:1 - nearly 15 parts of air to every one part of fuel. A true lean-burn can go as high as 32:1. If internal combustion engines were 100 percent efficient, the fuel would burn and produce just carbon dioxide (CO2) and water. But the reality is, engines are far less efficient and the combustion process also produces carbon monoxide (CO),  oxides of nitrogen (NOx)  and unburned  hydrocarbons in addition to CO2 and water vapor. In order to reduce these harmful exhaust emissions, two basic approaches have been used: Catalytic converters that clean up the exhaust gases coming from the engine, and lean-burn engines which produce lower levels of emissions by better combustion control and more complete fuel burning inside the engine cylinders. Engineers have known for years that a leaner air to fuel mixture is a frugal engine. The problems are, if the mixture is too lean, the engine will fail to combust, and a lower fuel concentration leads to less output. Lean-burn engines overcome these issues by employing a highly efficient mixing process. Specially shaped pistons are used along with intake manifolds that are located and angled to match the pistons. Additionally, the engine’s inlet ports can be shaped to cause â€Å"swirl† - a technique borrowed from direct injection diesel engines. Swirl leads to a more complete mixing of fuel and air that enables more complete burning, and in the process reduces pollutants without altering the output. The downside of lean-burn technology is increased exhaust  NOx  emissions (due to higher heat and cylinder pressure) and a somewhat narrower RPM power-band (due to slower burn rates of lean mixtures). To address these problems lean-burn engines have precise lean-metered direct  fuel injection, sophisticated computer controlled engine management systems and more complex  catalytic converters to further reduce NOx emissions. Today’s advanced lean-burn engines, both gasoline and diesel, achieve noteworthy fuel efficiency performance during both city and highway driving conditions. In addition to the fuel economy advantage, the design of lean-burn engines results in a high torque power output relative to horsepower rating. For drivers, this means not only savings at the fuel pump, but also a driving experience that includes a vehicle that accelerates quickly with fewer harmful emissions from the tailpipe.

Roman Empire collapse Essay Example | Topics and Well Written Essays - 250 words

Roman Empire collapse - Essay Example This made it default for the Roman economy to function. Secondly, during this period, the military was in total disarray. The generals had become indiscipline and disloyal. Most of the generals were pursuing personal ambitions either to be named emperor or become ‘Master of Soldiers.’ This brought disunity in the army, and this greatly weakened the empire which drew much of its strength from the army. For example, Constantine II and Constans are two emperors who openly fought each other (Fergusson, 4). Roman soldiers were giving their allegiance to those commanders they supported and not to Rome. The government was forced to hire foreign soldiers who had no sense of loyalty. In addition, the general public became less patriotic, and no one was willing to defend the empire. Finally, the heavy taxes imposed on the poor citizens created class divisions, and the people’s loyalty to the government faded (Fergusson, 5). Many felt that the government was oppressing them, and this further increased the tension in the empire. The anger of the population was demonstrated through revolts, and this forced the government to use its military resources to quell the revolts. The internal conflicts made it difficult for the government to survive amid reduced

Managing international legal environment Essay Example | Topics and Well Written Essays - 2000 words

Managing international legal environment - Essay Example Legal strategy plays a key role for multinational companies (MNC) in business decision and operation process. According to Constance Bagley, managers of MNC should know how business risk can be minimized by understanding the law and thereby creating value to the business. For a company that carryon business in an international level has to observe legal obligation of the host country in which it is doing business. As such, managers of MNC are to analyze and to perform on legal advice tendered by company’s legal counsel and company’s legal counsel has to acquaint the business concerns witnessed in a global business atmosphere by MNC’s business managers. Thus, business management and legal strategy are interlinked for a company that operates in many countries. Under globalization, managers working in MNCs are frequently confronted with a mixture of host –country law and parent country laws that influence and affect business operations in other countries. For instance, Title VII of the Civil Rights Act of 1964 was empowered with extraterritorial effects in 1991 and it is estimated that 1991 amendment would adversely affect about 2100 U.S companies which runs more than 21,000 overseas units in 121 countries. Intricacy increases when U.S law is applied in German civil system or in the civil law of other countries that adhere a Scandinavian or a French replica. The purpose of this research is to analyze the complexity involved in MNCs business in the areas that have legal implications like insider trading laws , intellectual property issues pertaining to launch of a new product , hiring and dismissing employees , an age discrimination case and company policies on staff welfare like childcare leave. For a multinational company, procedures for dismissing employees are different according to location of its business. If business parent or subsidiary is located in U.S.A, employees can be terminated

Music and Censorship

Music and Censorship Music and Censorship Music today is an important part of our lives. It is a way to express ourselves as individuals and it is a form of art that helps us define who and what we are. We use it to express our feelings, our views, and our ideas. Today, many artists are faced with censorship and is one of the controversial things that they have to deal with. Censorships purpose is to limit or restrict certain parts of a certain subject. In music words are either changed or bleeped out so that it would be considered appropriate. But, if music considered an art form, then why censor it? Musicians are artists and music is their way of expressing themselves. Censorship takes away everything that defines art and what makes artists ‘artists. In music, there are different types of styles or genres. There is classical, pop, rock, country, metal, and the list would go on. But theres a certain genre thats primarily targeted by censors†¦and that is rap. Rap is probably one of the most popular music genres today, but is also one of the most criticized one. The reason why it is criticized so much is because it has explicit content usually having references to sex, drugs, and violence. To some people they believe that it promotes sex, drug usage, and violence acts while others believe that its simply just self expression. So what if it does talk about all these bad things? What happened to freedom of expression? Freedom to create andfreedom of speechare vital to our society. Music is art and there is no question about that. Censors need to realize that art not only explores on happy and pleasant feelings, but also fear, anger, sadness, and truth in our everyday lives. It is essential to recognize that aside from lyrical qua lity, there are other things the makeup music. In Victor Lombardis Music and Censorship, he quotes Peter Michaelsons, author of The Aesthetics of Pornography in saying â€Å"The responsibility of society, if it accepts poetry as a mode of knowledge, is to remain open to what poets of all genres, including the pornographic, have to say. Otherwise all mirrors will soon reflect the same imbecilic smile.† Censorship isnt something new; in fact, its something thats been implemented dating back in the early 1940s. In Kathleen Anthonys article Censorship of Popular Music: An Analysis of Lyrical Content, she states â€Å"In the 1950s radio networks and stations commonly used this form of censorship, altering song lyrics or removing lyrics deemed offensive for broadcast†¦often the songs meaning was changed considerably and without consulting the songs original lyricist for the revition†(8). In 1985, albums began being labeled with ‘Parental Advisory for explicit content. In Steve Joness article Ban(ned)in the USA: Popular Music and Censorship, he states â€Å"the Recording Industry Association of America (RIAA) agreed to Parents Music Resource Center (PMRC) Request for lables on sound recordings warning of explicit content†(6). However, The ‘Parental Advisory labels and tracks that were edited have only made rap artists even more inspired and creative, and th ats why listeners are even more drawned to it. Many listeners want to hear the original version of the music or track that is censored because it doesnt convey the truth. While some artists choose to write about love, nature, or happy thoughts, others choose to write about struggles in life. If the words in the lyrics are articulated in a manner that is offensive and makes the person uncomfortable, the solution is to simply not listen to it. One of the most controversial music artists today is Eminem. A lot of people absolutely love him and a lot of people hate him. Using his incredible skills in writing and rhyming, he is able to rap pretty much about anything and everything, from his hardships in his early life and his dislike for the mainstream media, he became one of the most well known iconic rapper today. To artists, their work is their pride, it is what defines them and their work is their reflection of themselves. To censor their work is to deny them their ability to express themselves. In Eminems song Till I Collapse, he talks about the importance of his music and how it affects him. â€Å"Music is like magic theres a certain feeling you get when youre real and you spit and people are feeling your shit. This is your moment and every single minute you spend trying to hold onto it cause you may never get it again. So while youre in it try to get as much shit as you can and when your run is over just admit when its at its end.† Eminem feels that it important to hold on that something that is dear you (which is the feeling he experiences when he raps) and not give it up because that is what you are and the feeling you get when you have that is something that you might experience again. â€Å"Cause sometimes you feel tired, feel weak, and when you feel weak, you feel like you wanna just give up. But you gotta search within you, you gotta find that inner strength and just pull that shit out of you and get that motivation to not give up and not be a quitter, no matter how bad you wanna just fall flat on your face and collapse.† In his song Stimulate he talks about how his songs are attacked by censors and people who dislike his music. â€Å"My lyrical content is constantly under fire No wonder why I constantly bomb back To combat attacks with constant concepts When lyrics are constantly took outta context Failure to communicate with congress has Been a problem for the longest, I guess† Eminem is telling the listeners that his lyrics constantly attacked because of the things he says in his music and how everything taken out of context. This only causes him to retaliate by creating more songs based on the reactions hes getting. What people need to realize is that some topics that the artists sing about are purely for entertainment and are not meant literally. â€Å"My music can be slightly amusing You shouldnt take lyrics so serious, it might be confusing Just trying to seperate the truth from entertainment Its stupid, aint it? I get sick of trying to explain it† According to one interview with Eminem, he was quoted as saying: â€Å"A lot of my rhymes are just to get chuckles out of people. Anybody with half a brain is going to be able to tell when Im joking and when Im serious.† However, according to Todd Brauers article Rap Uncensored, â€Å"This is actually quite uncommon. There are many rappers with lyrics like this and most dont bother to clarify what they say as being â€Å"just entertainment.† Rap does present the hard truth about many aspects of inner-city life and our nations hidden problems, but people, especially kids, need to learn that a large portion of the violence, drugs, sex, vulgar language, and images used in rap music are not something to admire.† Even though some many of the rap songs are offensive, it talks about inequality, poverty and politics which contain important messages that people can definitely relate to. This is why so many of the people who lash out against rap music are white people.In Robin Lakoffs book, The Language War, it was explained that the majority group has a tendency to overlook opposing views to keep their power. One can look at Eminem as part of a majority group; however, since he has such a strong relationship with the black culture it makes him an easy target to get bashed. In Bell Hooks interview with rapper Ice Cube she stated â€Å"The way that white people continue their power is, in part, through their control of our (the black races) images and representations.† If someone has control over who gets to say what, then those people have the power to define society. This pretty much says the war over rapcensorshipis not only a battle over whether or not the First Amendment is being crossed, but it is also an attempt by those in power of language to prevent change and suppress those threatening it. Efforts to ban songs by artists like Eminemand Ice Cube would balloon the â€Å"us versus them† mentality even more, leading to people who do not support the songs lyrics but do support free speech (Chideya). The basis of America is to let everyone be able to voice their own opinion so I dont see any good reason for that to be completely taken away. Warning labels, edited album versions, and age restrictions on buying labeled albums serve as a fair compromise without largely limiting peoples access to rap music. I dont think there is a way to completely stop people from obtaining this music without violating some of our constitutional rights. Again, education about the lyrics and topics that exist in rap music seems to be a better combatant.

Comparing and Contrasting Men and Women

MEN AND WOMEN In terms of aesthetics, men and women think very different about their prescriptive towards men and women. Both seem to think differently from one another because men and women are very different from each other. As far as history can go there has been a battle of the sexes going on. Men and women have always interchanged from the bottom of the pyramid to the top. But like always men seem to be on the top. Since men are always at the top level it seems to me that women have to exert themselves to various limits to get noticed but while still keeping a humble mind.This is why women look at themselves for so long in the mirror as well some men do. The studies of beauty in some cases, are much more important to both men and women, but sometimes are afraid to feel a little too cocky about them. A common phrase women use is, â€Å"Boys will be boys†. The reason why it’s used like this is because girls are really distinctive from boys, as well as boys to girls. There are a myriad of reasons why women are the way they are, and a countless reason why men are the way they are.Men, in fact, will always have it easy and pay less attention to women when women most need attention from men. Oppose to woman, who have concerns about what she will wear, or do her hair, but in the end have no complements from men. In the essay written by Dave Barry, he states, â€Å"Men don’t even notice 97 percent of the beauty efforts you make anyway† (Barry 370). I feel like some men don’t take the time to observe a woman’s efforts; instead they stare and have less of a clue of what to say, and move on.Women, most likely would want to be complemented to satisfy themselves with the effort they have done. Susan Sontag uses a perfect example in her essay and states, â€Å"To be called beautiful is thought to name something essential to women’s character and concerns† (Sontag 644). It would be more meaningful to women if they w ere called beautiful every day, to let go of the low self-esteem. Let’s talk about why men are the way they are. I believe that some men are the way they are because they are desperate for a women or sex.Men should feel embarrassed of themselves because it does affect women to see men’s actions be such a routine. Men usually get frustrated when they don’t see things the way they want to, and girls pretty much like it because they get the sense that men are filling their part in caring just a bit. Yet, women don’t get pleased easily. When Elrenreich compares their differences, she states, â€Å"As a general rule, women get irritated: men get mad† (Elrenreich 218).I think what she refers to is that some men sometimes decide to take the lead and play immature, while women have to sit there and support them. This is because women show their way of respect towards men, unlike men who rule themselves and care less about what a women feels. Women instead use their parents’ strategy and respect men by not getting mad, albeit some men do, and some men don’t. Men do not always stress to keep their physical appearance like women do, but instead they try to see themselves as â€Å"kings of the world†.For thus say, men think that they can get any women in the world, when women are struggling and are much more classy to say they can have a man in better phrasing then men do. In the essay, What I’ve Learned From Men, by Elenreich, she explains how women are so much respectful than men and states, â€Å"The attraction of the â€Å"tough guy† is that he has- or at least seems to have- what most of us lack and that is an aura of power and control† (Elenreich 217). Men and women are so opposites from each other when it comes to confidence.Men feel like they know it all, when women feel a lack of confidence. Women sometimes try to use different personalities depending on who these men are. I feel when wo men want attention; they’ll get it, if only they try to be someone else, and Berry makes a clear statement about being out of character, and says, â€Å"The problem, of corse, is that we are not the authors of ourselves† (Berry 9). This is why women sometimes try too hard in using their beauty and knowledge, because some men just play hard to get.Whether men and women argue about their differences and similarities, I feel like there will never be an end to the battle of the sexes. Each individual has different opinions of who’s right or wrong, but no one has the right to state that they are correct because nobody is perfect. Both men and women have their good side about their beauty, and that is what makes someone unique, special, and memorable. The best for men and women is to be themselves in respect to their aesthetics and the beauty that was blessedly given to both sexes.

Robert Merton Strain Theory Essay - 1017 Words

Identify the key aspects of Robert Merton’s ‘strain theory’. It was a powerful statement focussing on the social causes of crime but what were its limitations? This essay is going to demonstrate an understanding of Robert Merton’s strain theory, the advantages of the Strain theory and also the disadvantages of the theory. Robert Merton (1910) best known for developing theories of deviance. Robert Merton is considered to be one of the most influential social scientists. Merton’s work is highly influenced by the work of Emile Durkheim who was a French Sociologist whose work was mostly based on social order, and how society remains moderately stable. Durkheim considered himself as a functionalist. Functionalist took a rather unique†¦show more content†¦Durkheim imagined society as an organism, where each component plays an essential part in the solidity of society, but none of the components have the strength to function alone, and if one experiences a break down or a crisis, eventually the other parts will fail. According to Durkheim, society is built on people that have common values and a collective conscience. However, when there are periods of great social change or stress, our collective conscience eventually becomes weakened. People then begin to look after their own interests rath er than obeying the values of society, and eventually people may begin to lose a sense of self, and feel like they don’t have a sense of belonging in society. Durkheim calls this situation anomie. When our collective conscience has collapsed, anomie occurs which increases the rates of crime. Durkheim’s concepts of anomie was later developed and adapted by the works of Robert Merton. Who said that Durkheim’s theories on anomie were far too vague. Merton argued that anomie was a situation where the goals that are approved by society are not available to a significant proportion of the population. Merton argues that people involve themselves in deviant acts when they cannot achieve socially approved goals by genuine means. In result of this, deviance is a result of the strain an individual feel when they cannot achieve the socially approved goals legitimately. Merton related these ideas to the American dream. TheShow MoreRelatedWhy Merton s Anomie And Strain Theories Have Been Regarded As A Valuable Analytical Framework For Studyieng Deviant And851 Words   |  4 PagesRobert Merton’s anomie and strain theories have been regarded as a valuable analytical framework for studyieng deviant and criminal behaviors (Deï ¬â€šem, 2003). In 1938, Merton first presented his theory, which has become the springboard for plenty of subsequent theoretical discussions. His contributions on social structures and anomie has been frequent ly quoted and heralded as one of the most important theories in sociology. Although anomie and strain theory can be seen as an undisputed classic, theRead MoreRobert Merton Anomie THeory2189 Words   |  9 PagesMeyer R. Scholnick also known as Robert King Merton was born on the 4th of July 2010 in Philadelphia in a Jewish family from Russia that immigrated to the United States of America. He took advantage of the culture riches surrounding him by frequenting nearby cultural and educational venues when he was in High School. Mertons numerous childhood encounters composed a basis for his theory of social structure. The field of criminology and criminal justice has employed many of Merton’s prominent conceptsRead MoreRobert Merton s Strain Theory1299 Words   |  6 PagesI have selected Robert Merton’s Strain theory and Edwin Sutherlands Differential Association theory and their approach to the study of crime for my essay. 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The implications of social exclusionRead MoreThe Causes Of Deviant Behavior, Psychological Approach And Sociological Approach1676 Words   |  7 PagesDeviance is a kind of behaviour which is contrary to the dominant norms and values of society. In reality, there are many different theories to explain the causes of deviant behaviour, including bi ological approach, psychological approach and sociological approach. This essay will be using two criminological perspectives which are the biological and sociological explanations to analyse the causes of crime in depth, and evaluate the two perspectives and the related criminological evidence. SociologyRead MoreMertons Strain Theory1912 Words   |  8 PagesSection A Briefly outline and highlight the contribution of Merton’s strain theory to criminology. Robert K. Merton was an American sociologist that wrote in the 1930’s putting out his first major work in 1938 called Social Structure and Anomie. After publication, this piece was we worked and tweaked to counter criticisms. The importance of the time frame of which Merton initially began his work is significant, as during this time crime and the approach to crime was examined predominantly basedRead MoreMain assumptions of Strain Theory and its contributions to understanding crime1848 Words   |  8 Pagesï » ¿Main assumptions of Strain Theory and its contributions to understanding crime In general, a group of theories, called Strain Theory, contends that most people in society share the same goals of achieving wealth and success. But in every society there is division between lower class and their wealthier counterparts. Those people from lower class don’t have the same opportunities that those from upper class do. As a result, lower class gets frustrated because they are not able to achieve upperRead MoreMertons Strain Theory1923 Words   |  8 PagesSection A Briefly outline and highlight the contribution of Merton’s strain theory to criminology. Robert K. Merton was an American sociologist that wrote in the 1930’s putting out his first major work in 1938 called Social Structure and Anomie. After publication, this piece was we worked and tweaked to counter criticisms. The importance of the time frame of which Merton initially began his work is significant, as during this time crime and the approach to crime was examined predominantly basedRead MoreThe Movie Departed Essay1326 Words   |  6 Pagesproject on is the movie â€Å" The Departed.† The characters play an important role in the movie showing various criminal acts that they chose to play out. In my essay I will talk about the crime that is being taken place in the movie, Merton theory on Anomie, Strain, and the Social, Cultural, Economic source of organized crime. I believe these theories define the characters personality in the movie. The movie â€Å" The Departed† is a movie about Two Boston State police Officers that both share differentRead MoreBank Fraud2603 Words   |  11 PagesStrain Theory on White collar crime: Counterfeit University of Oklahoma April 14, 2014 White collar crime is a defined as a crime committed by an individual of high spcial ranking, that receives alot of repsect in the comunity, the term coined by socialogist Sutherland. Over the years this descriptio of white collar crime has been contested and now covers a range of crimes. One in particular is counterfeit. This can happen

A General Sense, By Bram Stoker s Dracula - 1907 Words

1. Romanticism, in a general sense, was an artistic movement that began at the end of the eighteenth century, and, particularly in music, dominated the nineteenth century. Artistically, many traits of Romanticism directly contrast Classicism. While the Classicism reflects balance, logic and reason, universality, allusion, and a strong sense of the physical world, Romanticism thrives on sentimentality, untamed nature, diversity, and the supernatural. The arts, in general, are the most obvious product of this time. Untamed nature had been an interest for quite some time, carrying over from the transcendental movement, notably from authors such as Henry David Thoreau. The interest in the supernatural was inseparable from Romanticism, appearing in every art form. Novels such as Bram Stoker’s Dracula demonstrated the curiosity in the occult. Notable musical that also concern this topic include Hector Berlioz’s opera Faust, the Witches’ Sabbath from Symphonie Fantastique (which also includes a demonic version of the â€Å"Dies irae† chant), Franz Liszt’s Mephisto Waltz, and Modest Mussorgsky’s Night on Bald Mountain. Much of the Romantic Movement in music also involves the portrayal of human emotions, such as Hector Berlioz’s affections for Irish actress Harriet Smithson through his Symphonie Fantastique. The social constructs also began to evolve during this period. Carrying over from the late Classical period was a large middle class. Coupled with improvements in printingShow MoreRelated Intertextual Exchange in Carmilla, Dracula and the Historian1639 Words   |  7 Pagesâ€Å"Writers seldom duplicate their influential precursor(s); rather, they often work within a certain framework established by other writers or generic conventions, but vary aspects of it in significant ways† (Friedman 155). Sheridan Le Fanu’s, Carmilla, Bram Stoker’s, Dracula and Elizabeth Kostova’s, The Historian, clearly engage in this intertextual exchange, as evidenced by their use of narrative structure and striking character parallels. Published in 1872, Le Fanu relates the story of CarmillaRead MoreThe Ideas Of Sexuality And Gender1676 Words   |  7 PagesThis essay will discuss the ideas of sexuality and gender in Bram Stokers Dracula with comparative analysis of Robert Louis-Stevenson s Dr Jekyll and Mr Hyde and it s ideas of doubling. While drawing from questions raised in Christopher Crafts essay Kiss me with those red lips on the dual inverted nature of vampirism. It will answer these questions of do we have penetrators or orfices? What are the relations between blood and semen, blood and milk? While ultimately coming to a conclusion of whatRead MoreThe Opposition Of Dracula And Its Influences On Vampire Literature1467 Words   |  6 PagesThe opposition of Dracula and its influences on vampire literature Have you ever thought to yourself, what has influenced vampire literature today? Well, neither have I, but it wouldn’t hurt to touch on the subject. Dracula introduces the idea of lust and death within vampirism. Also, there are many connections that I make throughout this essay between Dracula and I am Legend, proving that Dracula was an influence on the book. The opposition of Dracula has had great influences on vampire literatureRead MoreEnglish Source Doc.7581 Words   |  31 PagesTitle: Dracula: Stoker s Response to the New Woman Author(s): Carol A. Senf Publication Details: Victorian Studies 26.1 (Autumn 1982): p33-49. Source: Nineteenth-Century Literature Criticism. Ed. Jessica Bomarito and Russel Whitaker. Vol. 156. Detroit: Gale, 2006. From Literature Resource Center. Document Type: Critical essay Full Text: COPYRIGHT 2006 Gale, COPYRIGHT 2007 Gale, Cengage Learning Full Text:   [(essay date autumn 1982) In the following essay, Senf contends that, contraryRead MoreAnalysis Of From Simple Beast And The Bride Of The Isles 1380 Words   |  6 PagesKevin Zhang Ms. Frisbie English 4 7 November 2014 From Simple Beast to Complex Human Initially thought of as another tasteless fiction similar to its predecessor The Snake’s Pass, Irish writer Bram Stoker silenced his critics and received worldwide praise on June 1897 with his popular literary work Dracula. Although many literary works about the vampire originated far before Stoker’s time, such as Polidori’s The Vampyre (1819), James Planchà ©s The Vampire; or, the Bride of the Isles (1820), AlexandreRead MoreComparing Vampire And The Vampire Diaries1660 Words   |  7 Pagescultural phenomenon would not have happened without Dracula. Without Bram Stoker’s novel, there would be no stereotypical vampires that capture the culture’s conscious. Aside from telling a story on vampires, Dracula also explores ideals about the women of the time in which it was written, which is the Victorian Era. Throughout the Victorian period, one of the predominant concerns was the role of women and the place they fill in their society. Dracula is one of many Victorian novels that explore theRead MoreThe Age Of The Vampire1793 Words   |  8 Pagesin the public eye for decades. The characteristics may change as will the looks but they have the same amount of popularity. It all started in 1897, the writings of Bram Stoker gave the world the story of Dracula. This story is considered the source material for all vampires to follow. Many of the characteristics laid out in Dracula can still be easily found in current vampire movies. Though there was never a â€Å"golden age† for vampire movies, as it is a subgenre for film, it did greatly participateRead MoreThe As A Weapon For Fight The Evil Blood Sucking Monster1882 Words   |  8 PagesAs Bram Stoker uses the Eucharist as a weapon to fight the evil blood sucking monster; he arises questions about conflicting religion views, engross es the anxieties of the Victorian population regarding superstition and brings about the blasphemous theme of Dracula as epitome of the one true God and his omnipotence in Western religions. During the frenzy provoked by the opposing views of the Church of England and those of the Roman Catholic; a 19th-century movement rose which thrived for a renewalRead MoreAnalysis Of Bram Stokers Dracula2059 Words   |  9 PagesVoluptuous Vampire or Proper Prude Written and set in the late 19th century, Bram Stoker’s epistolary novel Dracula is a pivotal book in gothic/horror literature. Like most novels written by men, Dracula appeals more to the male audience and their fantasies and fears about women than to the Victorian Age woman. In the novel, Lucy and Mina are the only two female characters the reader meets in detail, and they are also the only two characters that are seen becoming vampires – indeed, they are theRead MoreFemale Sexuality During The Victorian Era Essay2230 Words   |  9 PagesVictorian society, in general, saw lust and sex as taboo subjects in public. This view was held even stricter against women of the time and society viewed women as not having sexual desires in total; their only desires should be those of their husband’s. (Podonsky) Many novels touched upon this topic of female sexuality in the era, including the infamous Dracula first published in 1897. Dracula is an epistolary novel written by Bram Stoker accounting the move of Count Dracula, the main antagonist